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Carl-Friedrich-Gauß-Str. 11, 50259 Pulheim
Telephone +49 2234 98422-966
Fax +49 2234 98422-78

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Hall map

BEAUTY DÜSSELDORF 2022 hall map (Hall 10): stand F59

Fairground map

BEAUTY DÜSSELDORF 2022 fairground map: Hall 10


Nadine Jäger

Vertrieb National

02234 98422966


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Our range of products

Product categories

  • 01  Cosmetics ordering area / BEAUTY exclusive (without direct sales)
  • 01.01  Skincare
  • 01.01.01  Cleaning


  • 01  Cosmetics ordering area / BEAUTY exclusive (without direct sales)
  • 01.01  Skincare
  • 01.01.02  Creams, Lotions
  • 01  Cosmetics ordering area / BEAUTY exclusive (without direct sales)
  • 01.01  Skincare
  • 01.01.03  Serum, Masks, Oils, Booster, Treatments

Serum, Masks, Oils, Booster, Treatments

Our products

Product category: Creams, Lotions

Wellmaxx skineffect +Vitamin C -NEW-

Wellmaxx® skineffect medical beauty has been expanded with three new products

The new skineffect medical beauty products are true power packs with stabilized vitamin C in effective combination with vitamins A+E and an additional algae-based pre-aging extract. The effective active ingredients help to optimize collagen and elastin synthesis as well as skin firmness and elasticity. A special hydrosystem gives the textures their moisturizing effect, while shea butter, broccoli seed oil, macadamia nut oil and jojoba oil provide an intensive care result. Wellmaxx has designed three wonderfully silky products: Two 24h care products with different consistencies (light and rich) and one product for targeted care of the sensitive eye area.

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Product category: Creams, Lotions

Wellmaxx SunCare - NEW-

Enviable tan with extensive protection

We love the sun and its positive effects on our body and our well-being. A sun-tanned complexion after a vacation is still one of the most beautiful souvenirs.

Unfortunately, UV radiation from the sun can also cause irritation of the skin and also premature light-induced aging, in addition to the tan that is perceived as beautiful.

The new caring Wellmaxx® SunCare products can prevent sunburn and protect the skin from long-term skin damage. In addition to UVA + UVB light protection filters, the products contain natural extracts that protect the skin from the negative effects of free radicals. Intensive moisturizers additionally counteract the loss of elasticity of the skin.

After a long day in the sun, a rich, pleasantly cooling after-sun lotion cares for stressed skin.

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Our trade marks

About us

Company portrait

WM BEAUTYSYSTEMS - many strong brands for beauty, wellness and well-being

Pulheim, October 2020. "We do Beauty!" This has been the motto of the activities of the Pulheim-based company WM BEAUTYSYSTEMS for over 30 years. The foundation stone for today's globally active company in the field of wellness and cosmetics was laid in the early 1980s.

WM BEAUTYSYSTEMS - where beauty has a home

Since June 2014, the SUNPOINT brand together with the five strongest brands TANTASTIC, SUNMAXX, WELLMAXX (bodyforming and cosmetics), LIFTmee and DEVEE have been operating under the umbrella brand WM BEAUTYSYSTEMS. They are all "Made in Germany" and are sold in more than 20 countries worldwide - with an upward trend. WM Beautysystem employs more than 1,200 people worldwide, 80 of them at the company headquarters in Pulheim near Cologne, and enjoys great trust among its customers and partners worldwide. For WM BEAUTYSYSTEMS CEO Marcus Hanf, the broad product range in particular is one of the keys to the secret of the company's long-standing success: "We have been offering our customers exceptional products in the areas of beauty, wellness and fitness for many years. And for the future, as an industry leader, we will continue to ensure that our range remains the first port of call for personal wellness."

Under the brand WELLMAXX WM BEAUTYSYSTEMS bundles two innovative product offers: Thus, WM BEAUTYSYSTEMS offers its customers with WELLMAXX bodyforming various cosmetic device procedures and accompanying body lotions. WELLMAXX bodystyle, WELLMAXX bodyslim and WELLMAXX bodycosmetics form an effective treatment concept for weight reduction by means of EMS & thermal application and for body toning by means of lymph-activating massage.

The WELLMAXX brand has also been marketing its own cosmetics line, WELLMAXX cosmetics, since 2011. The WELLMAXX concept is not oriented towards skin types, but offers products for all skin conditions with particularly effective and proven ingredients. WELLMAXX products are developed and produced in Germany and are available in cosmetic institutes, spas, perfumeries, pharmacies as well as dermatological clinics and practices or directly in the webshop.

What cosmetic studios have been using for years for their professional beauty treatments is now also available for the home thanks to LIFTmee: highly developed beauty tools that make a valuable contribution to maintaining natural beauty thanks to state-of-the-art technology. Whether gentle cleansing, massage, anti-aging or highly effective care - with apparative cosmetics the individual needs of the skin can be met even more specifically. And this in a gentle and careful way. Using the handy LIFTmee beauty tools is as easy as using an electric toothbrush. A daily care routine that makes the skin look more beautiful, radiant and younger.

The quality brand DEVEE® PREMIUM SKIN CARE, Made in Germany, offers luxurious active cosmetics with visible effects. The products are designed precisely to preserve the youthfulness of the skin. Preference is given to extremely effective active ingredients with a special value and outstanding unique selling points. Thus, the active ingredient concept is based on a high concentration of topical anti-aging ingredients.