Welcome to BEAUTY PLAZA – the lively center of BEAUTY Düsseldorf!
Welcome to BEAUTY PLAZA – the lively center of BEAUTY Düsseldorf!
Now in its second year, BEAUTY PLAZA continues to inspire as the heart of the trade fair. Here, trends, talents, and creative minds from all over the world come together to create a unique experience. The industry meets in Hall 10: lively, colorful, and full of inspiration. PLAZA is much more than just an event space—it is a meeting place, stage, and community hub all in one.
New highlights await you every hour on two stages – the Main Stage and Center Stage: thrilling shows, exciting live demonstrations, inspiring talks, and festive award ceremonies. Well-known personalities from the world of beauty provide inspiration and genuine wow moments. All around, lounge and networking areas invite you to strike up conversations and experience the diversity of the industry up close.
Your place for encounters and inspiration
At BEAUTY PLAZA, you're right in the thick of things: beauty professionals, influencers, and industry stars come together here to exchange ideas and celebrate the creativity of the beauty world. Networking happens almost automatically—in conversation, while watching, or simply spontaneously in between.
An experience for all the senses
Make yourself comfortable in the PLAZA bistro, enjoy coffee and snacks, and watch the action on stage live. Whether it's impressive before-and-after shows, rousing music, or culinary delights—PLAZA appeals to all your senses. It combines entertainment, community, and enjoyment in an atmosphere that will stay with you for a long time to come.
Come on by—there's always something going on here!
In our FAQs you will find answers to frequently asked questions about visiting the tradefair, such as travel, opening hours and on-site services. The page helps you to clarify important details about preparing for the tradefair quickly and easily.