Welcome to BEAUTY PLAZA – the lively center of BEAUTY Düsseldorf!

Now in its second year, BEAUTY PLAZA continues to inspire as the heart of the trade fair. Here, trends, talents, and creative minds from all over the world come together to create a unique experience. The industry meets in Hall 10: lively, colorful, and full of inspiration. PLAZA is much more than just an event space—it is a meeting place, stage, and community hub all in one.

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Photo: Four people talking on a stage at BEAUTY; Copyright: Messe Düsseldorf

Diversity that inspires you

New highlights await you every hour on two stages – the Main Stage and Center Stage: thrilling shows, exciting live demonstrations, inspiring talks, and festive award ceremonies. Well-known personalities from the world of beauty provide inspiration and genuine wow moments. All around, lounge and networking areas invite you to strike up conversations and experience the diversity of the industry up close.

Your place for encounters and inspiration

At BEAUTY PLAZA, you're right in the thick of things: beauty professionals, influencers, and industry stars come together here to exchange ideas and celebrate the creativity of the beauty world. Networking happens almost automatically—in conversation, while watching, or simply spontaneously in between.

An experience for all the senses

Make yourself comfortable in the PLAZA bistro, enjoy coffee and snacks, and watch the action on stage live. Whether it's impressive before-and-after shows, rousing music, or culinary delights—PLAZA appeals to all your senses. It combines entertainment, community, and enjoyment in an atmosphere that will stay with you for a long time to come.

Come on by—there's always something going on here!

BEAUTY PLAZA 2025 – DER TREFFPUNKT DER BEAUTY DÜSSELDORF

Click CC for english subtitles!

A hand holding a small mask and the same mask enlarged in gold on paper; Copyright: Messe Düsseldorf

GOLDEN MASK FOR VISAGISTICS

The “Golden Mask für Visagistic” is not just any award—it is THE accolade for makeup artists! Every year at BEAUTY DÜSSELDORF, this trophy is awarded to those who shake up the beauty world with brushes, sponges, and lots of creativity.

Presented by Messe Düsseldorf and KRYOLAN Professional Makeup, the award celebrates pure passion, technical finesse, and unbridled commitment to the art of makeup artistry.

PLAN YOUR VISIT TO THE FAIR

Exhibitors

Discover the various exhibitors at BEAUTY Düsseldorf that interest you.

Bild: Three people holding awards at the Beauty Düsseldorf Trade Fair; Copyright: Messe Düsseldorf/Andreas Wiese

Specials

Find out which specials and competitions will be taking place at BEAUTY Düsseldorf this year.

Image: Various people on stage at BEAUTY Messe Düsseldorf, with an audience in front; Copyright: Messe Düsseldorf/Andreas Wiese

Program overview

Take a look at the BEAUTY Düsseldorf 2025 program and decide what you want to see.

Hall plan

Find the exhibitors you are looking for quickly and easily with the interactive hall plan.

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FAQs ABOUT VISITING THE BEAUTY TRADEFAIR

In our FAQs you will find answers to frequently asked questions about visiting the tradefair, such as travel, opening hours and on-site services. The page helps you to clarify important details about preparing for the tradefair quickly and easily.

Questions? Please contact us!

THE PROFESSIONAL PROGRAM AT BEAUTY DÜSSELDORF 2025

Program BEAUTY full FEET

Program BEAUTY full NAILS

Program BEAUTY full SKIN