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A view of the BEAUTY PLAZA stage during the 2025 trade fair; Copyright: Messe Düsseldorf/Andreas Wiese
Several people on the BEAUTY PLAZA stage during the Make-up Artist Awards; Copyright: Messe Düsseldorf/Andreas Wiese
A woman with blonde hair applies make-up to a dark-haired woman; Copyright: Messe Düsseldorf/Andreas Wiese

THE BEAUTY PLAZA - LEARN, BE AMAZED, REST !

The new BEAUTY PLAZA in Hall 10 attracted many visitors during the trade fair. Spectators were able to watch the Make-up ARTIST AWARD live on the event stage and witness the Permanent BEAUTY Masters award ceremony. Over the three days, the PLAZA became a lively place with a fantastic program, many encounters and opportunities for networking. Beauty professionals from all over the world met here to celebrate the industry. 

BEAUTY PLAZA 2025 – the meeting place of BEAUTY DÜSSELDORF

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EXCITING INSIGHTS AND EXCITING AWARDS

Discussion round on the BEAUTY PLAZA stage with three women and a presenter; Copyright: Messe Düsseldorf/Andreas Wiese

Visitors to the BEAUTY PLAZA never got bored. The varied program offered new highlights almost every hour, with shows and music rounding off the program. New trends were presented, and exciting discussions were held. There was everything the beauty heart could desire.

A view of BEAUTY PLAZA visitors standing or sitting at tables; Copyright: Messe Düsseldorf/Andreas Wiese

In addition to the highlights on stage, BEAUTY PLAZA also offered the opportunity for interesting industry and networking discussions away from the hustle and bustle of the trade fair. Here, new contacts could be made and existing ones cultivated - all over a delicious drink.