PERMANENT BEAUTY AREA: THE WHOLE WORLD OF PERMANENT MAKE-UP AT BEAUTY DÜSSELDORF 2025
Trends, innovations and techniques in the permanent make-up sector
The Permanent BEAUTY Area at BEAUTY DÜSSELDORF 2025 was the ‘place to be’ for all PMU professionals, industry newcomers and beauty enthusiasts. There were exciting presentations on the Permanent Make-up Stage, while live demonstrations in the neighbouring area provided fascinating insights into the latest techniques. With the Permanent BEAUTY Masters, there was a rousing championship followed by an emotional jury assessment. Also on show: many exhibitors, great products and the latest services.
A place full of inspiration, knowledge and networking
The Permanent BEAUTY Area offers you every year an extensive programme that leaves nothing to be desired:
Exhibition: Discover the latest products, technologies and services from renowned PMU providers. Experts will be available for personal discussions in an elegant atmosphere. Take the opportunity to familiarise yourself with innovative solutions and establish partnerships.
Live demo shows: Experience the art of permanent make-up up close! Renowned artists show their techniques live and share tips & tricks. A unique opportunity to gain inspiration for your own work and experience the trends of tomorrow.
Permanent BEAUTY Masters: Be there when the best artists in the world compete against each other in the prestigious championship. Pure excitement on BEAUTY Saturday! The highlight: the glamorous Award Ceremony, which will thrill you with goosebumps and emotion.
Conference Stage: Top-class speakers, exciting presentations and practical masterclasses make this stage a top-class knowledge platform. Whether current trends, innovative technologies or visions for the future - here you are at the cutting edge.
In our FAQs you will find answers to frequently asked questions about visiting the tradefair, such as travel, opening hours and on-site services. The page helps you to clarify important details about preparing for the tradefair quickly and easily.
