Menu

Permanent BEAUTY Masters - The stage for perfection and passion in permanent make-up

The highlight of the Permanent BEAUTY Area

The Permanent BEAUTY Masters (PBM) are not just a competition - they are the highest award for outstanding permanent make-up artists. This is where precision, creativity and technical perfection come together. For the third time, the best PMU professionals will compete against each other live at BEAUTY Düsseldorf and face the challenge of implementing the industry's most demanding techniques to perfection.

Experience the PBM live!

Opening: BEAUTY PLAZA (Hall 10, C 58) | Saturday, March 29, 2025, 10:25 a.m.

Live Competition: PMU BEAUTY Live Demom Zone (Hall 11, B14) | Saturday, March 29, 2025, from 11:15 a.m.

Award Ceremony: BEAUTY PLAZA (Hall 10, C 58) | Saturday, March 29, 2025, from 5:00 p.m. (admission from 4:30 p.m.)

The big BEAUTY PARTY: EVENT + GASTRO AREA (Hall 9, A 60) | Saturday, March 29, 2025, from 6:00 p.m. - Tickets & Info: BEAUTY - THE PARTY or at the box offices on site!

In our programme overview you will find all details about the award timetable. 

Live on stage - top performance in front of experts

The finalists pigment live in front of an attentive audience. Precision, technique and aesthetics are crucial - but creativity and type-appropriate color selection also play a role.

During the competition, a hygiene jury ensures compliance with strict European standards, from product selection to working methods. Only after pigmentation is complete does the expert jury assess the results - anonymously and objectively to guarantee absolute fairness.

 

Hygiene jury 2025

Foto:Anne Löffler; Copyright: Anne Löffler
Photo: a woman in light-colored clothing with her hair pulled back smiles at the camera; Copyright: Kim Sara Hornig
Photo: a woman in a black shirt with a pink blazer leans against a kind of counter. Her hair is tied up and she is wearing earrings; Copyright: Melanie Miniaci
Photo: a woman in a red blazer sits on a chair in front of a black background. She has long red hair and tattooed arms; Copyright: @diana.dasha

Expert jury 2025

Photo: a woman with long dark hair looks into the camera. She has her right hand leaning slightly against her cheek. She is wearing a white shirt with a black bow tie; Copyright: Elanore Laqmani
Photo: a woman in a black top with a white blazer draped over her shoulders smiles at the camera. She has long brown hair; Copyright: Anastasia Ivanova
Photo: a woman with bare shoulders and pinned-up black hair looks sideways into the camera; Copyright: Michelle Köpplin
Photo: a woman in a black outfit stands sideways to the camera. She has pinned-up blonde curls and smiles at the camera; Copyright: Magdalena Bellmann
Photo: a woman in a beige patterned blazer with half-length light-colored hair looks into the camera. In her right hand she holds a hyaluronic pen; Copyright: Brigitta Kelemen
Photo: a woman in a black blazer and light-colored shirt smiles at the camera. She has long brown hair; Copyright: Olga Hendricks

The finalists - many talents, one mission: perfection

40 finalists have prevailed against numerous applicants and are among the best permanent make-up artists in their category. With their talent, precision and passion for the craft, they have earned their place in this top-class competition. On the final day, they will perform live to demonstrate their skills to the audience and expert jury.

Four categories - four challenges

The finalists put their skills to the test in four challenging categories:

Powder Brows - Perfect shading without harsh contours for natural, full eyebrows.

Volume Lips - Color gradients that add volume and expression without going beyond the natural lip line.

Shaded Eyeliner - Softly shaded eyeliner technique for an expressive look with a smooth transition.

Hair Stroke Brows - The supreme discipline of micropigmentation: fine, natural hair strokes with a perfect color gradient.

Final & Award Ceremony - A luminous spectacle under the motto “NEON - Explosion of Color”

The live competition is followed by the big styling: the finalists stage their models according to the motto “NEON - Explosion of Color”. Here, the natural elegance of permanent make-up merges with the powerful energy of bright neon colors: a stage full of creative styles, outfits in neon pink, green, yellow or blue that create a bright highlight with every detail. The combination of PMU precision and color-intensive styling makes this moment a real experience.

The PBM Award Ceremony!

The best permanent make-up artists are crowned in a rousing show - a moment full of excitement, pride and emotion. When the models take to the stage in their impressive neon looks and the best of the best are celebrated, the entire hall pulsates to the rhythm of the colors.

Be there - experience the PBM live!

Immerse yourself in the fascinating world of permanent make-up, feel the energy of creative diversity and celebrate art in its most colorful form with us.

ALL INFORMATION AT A GLANCE

CONDITIONS OF PARTICIPATION

  • Minimum age 18 years (for you and your model)
  • You have demonstrably completed training as a PMU artist
  • You can apply online using our online application form.
  • To apply, you must submit a work sample for one of the four categories.
  • The submission of the work sample is done by photo proof and short video (see below).
  • It is possible to apply in several categories. Work samples must then be submitted for EACH category in which you wish to apply and an online application must be completed for each.
  • An expert jury will evaluate your submitted documents and work and nominate the finalists.
  • A maximum of 10 finalists will be admitted per category.

CHALLENGES IN THE CATEGORIES

VOLUME LIPS

The challenge:

  • The anatomical and natural shape of the lip should be reproduced as closely as possible and must not be pigmented beyond the natural lip line. The contour should be precise, but not visible as a line.
  • The color must be applied evenly. There should be no gap between the contour and the shade.
  • To achieve volume lips, the “lip heart” should be worked in an arc - you should avoid an “angular” shape here.


SHADED EYELINER

The challenge:

  • The shaded eyeliner is applied directly from the lash line. The beginning and end of the eyeliner must run out evenly and as the finest line. The symmetry of width, length and direction must be maintained.
  • The shape and color must be chosen to suit the type.
  • The shading must be applied delicately and evenly. The transition from the dark lash line to soft shading must be smooth.
  • There must be no gap between the contour and shading.

 

POWDER BROWS

The challenge:

  • The anatomical and natural shape of the eyebrow should be reproduced as closely as possible. A clear shape should be visible - but without a fixed contour or frame. If there are missing hairs or gaps, work visually denser - do not pigment individual hairs.
  • The pigment tone and saturation should look like the “healed” version. Work as airily as if it were already the healed end result.
  • Make sure to match the pigment tone of the eyebrows to the hair color.

 

HAIR STROKE BROWS

The challenge:

  • The pigmentation of eyebrow hairs is considered the supreme discipline of micropigmentation. Absolute naturalness is a must! Here too, the anatomical and natural shape of the eyebrows should be reproduced as closely as possible.
  • The natural growth direction and shape of the eyebrows must be observed and adhered to. Individual hairs should be clearly, cleanly and precisely visible without running into each other.
  • The pigment tone and saturation should match the natural hairs as closely as possible.
  • Micropigmentation must be carried out using a PMU device - not microblading!

WORK SAMPLES & APPLICATION DOCUMENTS

Note on the work photos:

1.) Before and after photos (JPG or PDF) of a work, each as …

  • Frontal shot of the whole face
  • Close-up of the corresponding zone
  • Close-up of the zone with a slightly lateral view of the corresponding zone from the left side
  • Close-up of the zone with a slightly lateral view of the corresponding zone from the right side

2.) Video with …

  • Short presentation of the model without pre-pigmentation
  • Shots during pigmentation
  • Final result

The video should not be longer than 1 minute! Please upload the video to a cloud and have the download link ready.

The respective model must not have any pre-pigmentation and the submitted photos/videos must not be edited - not even skin retouching!

They do not have to be professional shots - but good photo and video quality increases the chance of a fair assessment. Only what the jury can clearly see can be judged.

Apply via our online application form! 

Have the following documents ready:

  • Photos and videos of the work sample (see above).
  • Download link for the video
  • A portrait photo of you, which we may use on our website and on our social media channels.
  • Photo or scan of your training certificate, which clearly proves that you have a recognized training in the field of permanent make-up.
  • The declaration of consent for photo/video use completed and signed by you: Download
  • The completed and signed declaration of consent from your model. The model must be at least 18 years old. Download

Closing date: 19.01.2025, midnight

These are the sponsors of the Permanent BEAUTY Masters 2025:

Tickets for BEAUTY DÜSSELDORF

Tickets
Facts & Figures BEAUTY DÜSSELDORF

Facts & Figures
Hall plan BEAUTY DÜSSELDORF

Site plan
App BEAUTY DÜSSELDORF

App
Tickets
Facts
Site plan
App