Permanent BEAUTY Masters - The competition for perfection and passion in permanent make-up
The highlight of the Permanent BEAUTY Area
The Permanent BEAUTY Masters (PBM) are much more than just a competition – they are considered a mark of quality for outstanding permanent make-up artists. For the fourth time, the best PMU professionals will compete live at BEAUTY DÜSSELDORF. On Saturday, 21 March 2026, they will demonstrate their skills in four selected categories and present key disciplines in the field.
The emotional highlight will be the festive award ceremony, followed by the big BEAUTY Party. Be there when precision, creativity and passion in PMU come together and make this championship an unforgettable experience.
EARLY BIRDS: The best three entries in each category from all applications submitted by midnight on 30 November 2025 will be nominated and automatically qualify for the final.
PHASE 2: Deadline for submissions is midnight on 18 January 2026 – further applications can be submitted until this date. From all Early Bird and Phase 2 submissions, we will nominate a further seven artists in each category for the grand final. So it pays to be quick!
ALL INFORMATION AT A GLANCE
CONDITIONS OF PARTICIPATION
Minimum age: 18 years (for you and your model).
You have demonstrably completed training as a PMU artist.
You can apply online using our online application form.
To apply, you must submit a work sample for one of the four categories.
The submission of the work sample is done by photo proof and short video (see below).
It is possible to apply in several categories. Work samples must then be submitted for EACH category in which you wish to apply and an online application must be completed for each.
An expert jury will evaluate your submitted documents and work and nominate the finalists.
A maximum of 10 finalists will be admitted per category.
CHALLENGES IN THE CATEGORIES
VOLUME LIPS
The anatomical and natural shape of the lip should be reproduced as closely as possible and must not be pigmented beyond the natural lip line. The contour should be precise, but not visible as a line.
The color must be applied evenly. There should be no gap between the contour and the shade.
To achieve volume lips, the “lip heart” should be worked in an arc - you should avoid an “angular” shape here.
SHADED EYELINER
The shaded eyeliner is applied directly from the lash line. The beginning and end of the eyeliner must run out evenly and as the finest line. The symmetry of width, length and direction must be maintained.
The shape and color must be chosen to suit the type.
The shading must be applied delicately and evenly. The transition from the dark lash line to soft shading must be smooth.
There must be no gap between the contour and shading.
POWDER BROWS
The anatomical and natural shape of the eyebrow should be reproduced as closely as possible. A clear shape should be visible - but without a fixed contour or frame. If there are missing hairs or gaps, work visually denser - do not pigment individual hairs.
The pigment tone and saturation should look like the “healed” version. Work as airily as if it were already the healed end result.
Make sure to match the pigment tone of the eyebrows to the hair color.
HAIR STROKE BROWS
The pigmentation of eyebrow hairs is considered the supreme discipline of micropigmentation. Absolute naturalness is a must! Here too, the anatomical and natural shape of the eyebrows should be reproduced as closely as possible.
The natural growth direction and shape of the eyebrows must be observed and adhered to. Individual hairs should be clearly, cleanly and precisely visible without running into each other.
The pigment tone and saturation should match the natural hairs as closely as possible.
Micropigmentation must be carried out using a PMU device - not microblading!
WORK SAMPLES & APPLICATION DOCUMENTS
Note on the work photos: 1.) Before and after photos (JPG or PDF) of a work, each as …
Frontal shot of the whole face
Close-up of the corresponding zone
Close-up of the zone with a slightly lateral view of the corresponding zone from the left side
Close-up of the zone with a slightly lateral view of the corresponding zone from the right side
2.) Video with …
Short presentation of the model without pre-pigmentation
Shots during pigmentation
Final result
The video should not be longer than 1 minute! Please upload the video to a cloud and have the download link ready.
The respective model must not have any pre-pigmentation and the submitted photos/videos must not be edited - not even skin retouching!
They do not have to be professional shots - but good photo and video quality increases the chance of a fair assessment. Only what the jury can clearly see can be judged.
Apply via our online application form!
Have the following documents ready:
Photos and videos of the work sample (see above).
Download link for the video
A portrait photo of you, which we may use on our website and on our social media channels.
Photo or scan of your training certificate, which clearly proves that you have a recognized training in the field of permanent make-up.
The declaration of consent for photo/video use completed and signed by you: Download
The completed and signed declaration of consent from your model. The model must be at least 18 years old. Download
Closing date: 18.01.2026, midnight
Live on stage - top performance in front of experts
The finalists pigment live in front of an attentive audience. Precision, technique and aesthetics are crucial - but creativity and type-appropriate color selection also play a role.
During the competition, a hygiene jury ensures compliance with strict European standards, from product selection to working methods. Only after pigmentation is complete does the expert jury assess the results - anonymously and objectively to guarantee absolute fairness.
Would you like to support the Permanent BEAUTY Masters as a sponsor and present yourself and your company in an attractive event and press environment? We would be happy to inform you about your options. Please send us an email with the subject line ‘Sponsoring Permanent BEAUTY Masters’ to congressinfo@messe-duesseldorf.de
These are the sponsors of the Permanent BEAUTY Masters 2025: