Permanent BEAUTY Masters - The competition for perfection and passion in permanent make-up

• Minimum age: 18 years (for you and your model).
• You have demonstrably completed training as a PMU artist.
• You can apply online using our online application form.
• To apply, you must submit a work sample for one of the four categories.
• The submission of the work sample is done by photo proof and short video (see below).
• It is possible to apply in several categories. Work samples must then be submitted for EACH category in which you wish to apply and an online application must be completed for each.
• An expert jury will evaluate your submitted documents and work and nominate the finalists.
• A maximum of 10 finalists will be admitted per category.

VOLUME LIPS

• The anatomical and natural shape of the lip should be reproduced as closely as possible and must not be pigmented beyond the natural lip line. The contour should be precise, but not visible as a line.
• The color must be applied evenly. There should be no gap between the contour and the shade.
• To achieve volume lips, the “lip heart” should be worked in an arc - you should avoid an “angular” shape here.

SHADED EYELINER

• The shaded eyeliner is applied directly from the lash line. The beginning and end of the eyeliner must run out evenly and as the finest line. The symmetry of width, length and direction must be maintained.
• The shape and color must be chosen to suit the type.
• The shading must be applied delicately and evenly. The transition from the dark lash line to soft shading must be smooth.
• There must be no gap between the contour and shading.

POWDER BROWS

• The anatomical and natural shape of the eyebrow should be reproduced as closely as possible. A clear shape should be visible - but without a fixed contour or frame. If there are missing hairs or gaps, work visually denser - do not pigment individual hairs.
• The pigment tone and saturation should look like the “healed” version. Work as airily as if it were already the healed end result.
• Make sure to match the pigment tone of the eyebrows to the hair color.

HAIR STROKE BROWS

• The pigmentation of eyebrow hairs is considered the supreme discipline of micropigmentation. Absolute naturalness is a must! Here too, the anatomical and natural shape of the eyebrows should be reproduced as closely as possible.
• The natural growth direction and shape of the eyebrows must be observed and adhered to. Individual hairs should be clearly, cleanly and precisely visible without running into each other.
• The pigment tone and saturation should match the natural hairs as closely as possible.
• Micropigmentation must be carried out using a PMU device - not microblading!

Note on the work photos:

1.) Before and after photos (JPG or PDF) of a work, each as …

• Frontal shot of the whole face
• Close-up of the corresponding zone
• Close-up of the zone with a slightly lateral view of the corresponding zone from the left side
• Close-up of the zone with a slightly lateral view of the corresponding zone from the right side

2.) Video with …

• Short presentation of the model without pre-pigmentation
• Shots during pigmentation
• Final result

The video should not be longer than 1 minute! Please upload the video to a cloud and have the download link ready.

The respective model must not have any pre-pigmentation and the submitted photos/videos must not be edited - not even skin retouching!

They do not have to be professional shots - but good photo and video quality increases the chance of a fair assessment. Only what the jury can clearly see can be judged.

Apply via our online application form! 

Have the following documents ready:

• Photos and videos of the work sample (see above).
• Download link for the video
• A portrait photo of you, which we may use on our website and on our social media channels.
• Photo or scan of your training certificate, which clearly proves that you have a recognized training in the field of permanent make-up.
• The declaration of consent for photo/video use completed and signed by you: Download
• The completed and signed declaration of consent from your model. The model must be at least 18 years old. Download

Closing date: 18.01.2026, midnight