Permanent BEAUTY Masters 2025: Award for the best PMU artists

Photo: View of people during the Permanent BEAUTY Masters live demo; Copyright: Messe Düsseldorf/Andreas Wiese

The final of the ‘Permanent BEAUTY Masters’, the annual highlight for professional permanent make-up artists and new talents, took place on Saturday 29 March. The winners of the championship were announced in a colourful ceremony on the big stage of the new BEAUTY PLAZA at BEAUTY DÜSSELDORF.

In the competition at BEAUTY DÜSSELDORF, 40 finalists competed against each other in the categories ‘Volume Lips’, ‘Powder Brows’, ‘Hair Stroke Brows’ and ‘Shaded Eyeliner’. The pigmentation kicked off on the second day of the trade fair. The PMU artists worked hard for several hours in the ‘Permanent BEAUTY Live Zone’ in Hall 11.

In addition to the coveted trophy, the winners of the Permanent BEAUTY Masters received high-quality certificates and prizes from the sponsors.

Photo: Women on stage during the Permanent BEAUTY Masters 2025 award ceremony at BEAUTY DÜSSELDORF 2025; Copyright: Messe Düsseldorf/ctillmann

The winners of the ‘Volume Lips’ 2025 category are delighted to receive their award on stage at BEAUTY PLAZA.

The winners of the ‘Volume Lips’ category 2025

1st place: Sylwia Plata from Hürth
2nd place: Jasmin Steinmann from Hartenholm
3rd place: Nataliya Malinovskij from Passau

Photo: The winners of the ‘Powder Brows’ 2025 category are delighted with their award on the BEAUTY PLAZA stage; Copyright: Messe Düsseldorf/ctillmann

The winners of the ‘Powder Brows’ 2025 category are delighted to receive their award on stage at BEAUTY PLAZA.

The winners of the ‘Powder Brows’ category 2025

1st place: Jolanta Raginskyte from Speyer
2nd place: Nelja Scholand from Menden
3rd place: Ekaterina Zamesina aus Thaur

Photo: The winners of the ‘Volume Lips’ 2025 category are delighted to receive their award on the BEAUTY PLAZA stage; Copyright: Messe Düsseldorf/ctillmann

The winners of the ‘Hair Stroke Brows’ 2025 category are delighted to receive their award on stage at BEAUTY PLAZA.

The winners of the ‘Hair Stroke Brows’ category 2025

1st place: Hau Hoang aus Düsseldorf
2nd place: Karin Root aus Trossingen
3rd place: Anna Stein aus Hamburg

Photo: The winners of the ‘Shaded Eyeliner’ 2025 category are delighted with their award on the BEAUTY PLAZA stage; Copyright: Messe Düsseldorf/ctillmann

The winners of the ‘Shaded Eyeliner’ 2025 category are delighted to receive their award on stage at BEAUTY PLAZA.

The winners of the ‘Shaded Eyeliner’ category 2025

1st place: Dominika Kornfeld aus Eppingen
2nd place: Agnese Ergena aus Rodgau
3rd place: Elena Scheck aus Amberg

The independent jury consisted of: Olga Hendricks, Elanore Laqmani, Diana Milushkina, Michelle Köpplin, Magdalena Bellmann, Brigitta Kelemen, Kim Sarah Hornig, Melanie Miniaci, Sara Pavo and Anne Löffler. Olga Hendricks from OH-ACADEMY, an entrepreneur and trainer who has been working in the beauty industry for over 20 years, provided expert advice on the concept of the ‘Permanent BEAUTY Masters’ and on putting together the PMU lecture programme.