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Several people on stage at the trade fair for an award ceremony; Copyright: Messe Düsseldorf/ctillmann
Models lined up on a stage with a large screen above them. BEAUTY 2024; Copyright: Finley Deavin/Event Element
A row of female models simultaneously descending a staircase on a stage at BEAUTY 2024; Copyright: Messe Düsseldorf/ctillmann

WELCOME TO BEAUTY PLAZA – THE BEATING HEART OF BEAUTY Düsseldorf!

Just imagine: You enter Hall 10 and suddenly you are right in the middle of it - in a world full of life, color and inspiration. BEAUTY PLAZA is more than just an event stage. It is a place where beauty professionals from all over the world cross paths, a meeting place for visionaries, creatives and stars of the industry. This is where trends, innovations and personal encounters merge into a unique experience.

Graphic of the BEAUTY PLAZA logo: pink circle with white lettering; Copyright: Messe Düsseldorf

THE MAGIC OF A MEDITERRANEAN MARKETPLACE

Like a sunny marketplace in the heart of a mediterranean city, BEAUTY PLAZA has a lively atmosphere. The center, symbolized by the striking circle, is the place where you will find everything: inspiring shows, exciting live demonstrations and fascinating talks with the stars and starlets of the beauty world.

Surrounded by vibrant life, the Plaza invites you to pause, exchange ideas with others and discover the many facets of the industry. Take a seat in our relaxed lounge and let yourself be enchanted by the atmosphere - because this is where the future of the beauty-world is being created.

VARIETY THAT INSPIRES

There's never a dull moment at BEAUTY PLAZA: every hour is a new highlight, every show an experience. Experience innovative products in action, immerse yourself in the world of the latest trends and be inspired by the best in the industry. Whether you're looking for a chat with industry insiders or just want to enjoy the moment - you'll find everything your beauty heart desires here.

A PLACE TO MEET

BEAUTY PLAZA is the ideal place to make contacts, exchange experiences and gain new inspiration. This is where beauty professionals, influencers and curious people come together to celebrate the colorful diversity of the industry. 

AN EXPERIENCE FOR ALL SENSES

From impressive shows and competitions to rousing music and culinary delights - BEAUTY PLAZA appeals to all senses. Let yourself be carried away, surprised and inspired. This is where beauty comes alive, and memories are created.

 

Two women stand together, you can see the back of the one in front. The other dark-haired woman laughs in a friendly manner and applies hand cream; Copyright: Messe Düsseldorf/Andreas Wiese

Immerse yourself in the world of BEAUTY PLAZA and experience the fascination of an industry that never stands still. We look forward to seeing you!

Several people on one stage; Copyright: Messe Düsseldorf/Andreas Wiese
Models on a stage, two young people, a man and a woman, confer in front of it; Copyright: Messe Düsseldorf/Andreas Wiese
A woman in a pink blazer and a man all in yellow confer; Copyright: Messe Düsseldorf/Andreas Wiese