BEAUTY Business Stage 2025 - impulses, strategies and knowledge for the industry

Social Media Secrets: Felicia Simon, digital marketing expert, explained how beauty companies can sustainably increase their organic reach on Instagram, emphasising the importance of a balanced combination of creativity and technical understanding in order to use the algorithms effectively and present products and services in the best possible way.

Speak your truth: Yvonne Schönau, trainer for emotional leadership, specifically addressed business women. In her presentation, she showed how inner blocks can be overcome and how strong self-confidence can be developed. She explained how authentic relationships can be built in both private and professional contexts.

AI in the beauty parlour: As part of her presentation at the BEAUTY Business Stage 2025, Rosine Dätwyler, entrepreneur and beautician EFZ, showed how digital tools such as AI can be used effectively in the day-to-day work of a beauty salon. She gave a practical explanation of how technologies can be used to simplify processes, create content efficiently and improve customer communication - without losing the personal touch. Her presentation provided inspiring ideas for beauticians who are open to new technologies and want to develop their services in a future-orientated way.