REASONS TO ATTEND THE BEAUTY TRADE FAIR 2026

Discover the beauty industry's newest trends and innovations

Foto: Two women testing a cream at the BEAUTY Düsseldorf; Copyright: Messe Düsseldorf/Andreas Wiese

BEAUTY Düsseldorf is Germany's leading trade fair for cosmetics, makeup, wellness, and spa.

With an impressive number of exhibitors from the most diverse areas of the beauty industry, the trade fair offers an ideal platform to experience the latest trends, products, and innovations up close. In addition to the extensive variety of products, visitors have the opportunity to make valuable contacts and expand their network with industry experts. Furthermore, numerous workshops, seminars, and lectures invite visitors to expand their specialist knowledge, discuss the latest developments, and test products directly on site. Topics include everything from makeup to health and wellness trends.

WHY YOU SHOULDN'T MISS THE BEAUTY

Hotspot of the international beauty industry

Experts from the fields of cosmetics, beauty products, nails, feet, makeup, and wellness & spa come together in Düsseldorf. Whether making business contacts, experiencing top international brands up close, or listening to lectures by top speakers, the BEAUTY Düsseldorf trade fair makes it possible. In addition to the renowned exhibitors, the event also offers platforms for exchange and networking.

Making contacts at the BEAUTY trade fair

Program at the beauty fair in Düsseldorf

Always up-to-date

Whether new trend ingredients or innovations in cosmetic treatments, new research results in foot care or fresh ideas in nail design, the supporting program at BEAUTY impresses with a wide variety of topics. Visitors can also find out about the latest developments in natural cosmetics and sustainable cosmetic products, as well as innovations in the makeup sector. With a focus on holistic beauty and health, the trade fair highlights the growing intersection of beauty and wellness, ensuring visitors stay informed about the latest trends.

First-class competitions

One weekend. Five competitions. From European Make-up Awards to Permanent BEAUTY Masters and Nailympia, everything from the beauty industry will be represented. Once again, the FUSS AWARD for outstanding podiatry expertise will also be presented at BEAUTY 2025. Be there and experience the awards and their shows up close. The latest industry highlights will also be presented as part of the competitions, showcasing the best of makeup, nail, and foot care innovations.

Expert talks at the BEAUTY Düsseldorf trade fair

Beauty talks with celebrity experts

In addition to talks by top speakers from the beauty industry, BEAUTY Düsseldorf also presents special panel discussions on selected topics - always featuring beauty professionals and celebrity guests. They offer an ideal opportunity to find out more about the latest developments in the beauty industry, from health tips for your beauty to the latest trends in the cosmetics market. Whether it's skincare, makeup innovations, or wellness solutions, visitors will leave inspired and informed.

PLAN YOUR VISIT TO THE FAIR

Exhibitors

Discover the various exhibitors at BEAUTY Düsseldorf that interest you.

Bild: Three people holding awards at the Beauty Düsseldorf Trade Fair; Copyright: Messe Düsseldorf/Andreas Wiese

Specials

Find out which specials and competitions will be taking place at BEAUTY Düsseldorf this year.

Image: Various people on stage at BEAUTY Messe Düsseldorf, with an audience in front; Copyright: Messe Düsseldorf/Andreas Wiese

Program overview

Take a look at the BEAUTY Düsseldorf 2025 program and decide what you want to see.

Hall plan

Find the exhibitors you are looking for quickly and easily with the interactive hall plan.

REVIEW OF BEAUTY 2025: HIGHLIGHTS AND IMPRESSIONS OF THE TRADE FAIR

DIVERSE PRODUCT CATEGORIES: FROM COSMETICS TO SPA

Nail varnish

Foot care products

Creams / lotions

Ampoules

Technical devices

Natural cosmetics

Permanent make-up

Decorative cosmetics

Cosmetics for men

Body care

Serums, masks, oils, boosters, cures

Cleaning

FAQs ABOUT THE BEAUTY COSMETICS TRADE FAIR

> General
> General information
> Parking-Arrival
> eTicket
> Exhibition preparation

Visitor hotline: +49 211 4560 7602
E-Mail: info@messe-duesseldorf.de

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