WELCOME TO BEAUTY DÜSSELDORF 2026

Ready to experience the future of the beauty industry live?

Immerse yourself in the world of beauty from March 20 to 22, 2026, and discover over 1,200 exhibitors and brands from 27 countries. Experience the latest products, innovative treatments, and exciting expert presentations live on site.

Whether cosmetics, nails, feet, wellness, or spa—this is where the industry meets to find inspiration, share knowledge, and make contacts.

Be there and look forward to three days full of beauty, trends, and inspiration!

Get your ticket now!

IMPRESSIONS OF BEAUTY 2025

6 stages. More than 150 masterclasses, lectures and live demos.

Photo: two bare legs can be seen, with one foot being worked on by two hands in black rubber gloves with an electric foot file; Copyright: envato

BEAUTY full FEET

Feet in focus

Photo: a hand receives many colorful nails, some with glitter stones; Copyright: vera/adobe stock

BEAUTY full NAILS

Latest techniques & trends

Photo: a woman with bare shoulders drying the left side of her face with a towel; Copyright: envato

BEAUTY full SKIN

Healthy skin in focus

Photo: a woman in a salmon-colored blazer and half-length light hair gestures with her hands while speaking; Copyright: envato

BEAUTY Business

Upgrade for your business

Photo: two hands in black rubber gloves tattooing the lip of a woman lying down; Copyright: envato

Permanent Make-up

Latest techniques & trends

Photo: a woman gets her make-up done by another woman on a stage during BEAUTY 2024; Messe Düsseldorf/ctillmann

BEAUTY PLAZA

Experience action & celebrities

PRODUCT HIGHLIGHTS

Nail varnish

Foot care products

Creams / lotions

Ampoules

Technical devices

Natural cosmetics

Permanent make-up

Decorative cosmetics

Cosmetics for men

Body care

Serums, masks, oils, boosters, cures

Cleaning

NEW SEMI-PERMANENT ON-OFF CAT EYE NUDE GEL POLISHES!

Magnetic polishes are taking the world by storm, thanks to a new viral trend that is kicking off with a bang, focusing on nude shades. We are launching three new Cat Eye Nude shades with...

lips & lashes Linie: Drei gezielte Lip Balms & neue Wimpernserum-Formulierung

Mit lips & lashes erweitert S’METICS das Portfolio um eine neue Linie, die sich den sensibelsten und zugleich ausdrucksstärksten Partien des Gesichts widmet: Lippen, Wimpern und...

Asia’s leading H&B retailer DFI Retail Group and becon have come together to launch an AI-powered skin and scalp analysis solution across Asia ✨

Through this partnership, the wellness experience connecting online and offline will be progressively rolled out across 400+ H&B stores in Hong Kong, Singapore, Malaysia, Indonesia, and Macau,...