Foto: Messe Düsseldorf GmbH/C. Tillmann

BEAUTY Business

Time

Topic

Speaker

11.00 a.m.

Focus on success, professionally and privately: goals and structure for your daily studio life

Reconciling work and family life is an important factor in everyday life. That is why it is important to strategically plan and communicate family-friendly measures in the company. How can this succeed? In this article, you will learn how to set meaningful goals and structure everyday life in the studio in order to be successful both professionally and privately.

Image: Angela Thomas; Copyright: Angela Thomas

Copyright: Angela Thomas

Angela Thomas
Entrepreneur at BeautyBIZZ

11.45 a.m.

Selling today and in the past – Strengthening self-confidence in sales

Of course, professional know-how is important for working in the beauty industry. But what is neglected far too often is SALES! Why do so many shy away from it? How can one become more confident in the sales process? What measures need to be taken if the team is to follow suit? This article gives interesting impulses to combine both expertise and entrepreneurial aspects. Because this is the only way you can remain successful in the long term.

Image: Angela Thomas; Copyright: Angela Thomas

Copyright: Angela Thomas

Angela Thomas
Entrepreneur at BeautyBIZZ

12.30 p.m.

Digital measures in use that support success on the ground and increase sales

Daniela Bialas in conversation with Angela Thomas - an experience report with valuable tips for your BEAUTY business.

Daniela Bialas has been a successful beautician in Recklinghausen for one and a half years. As a typical career changer, she dared to take the step from her medical profession as a nurse into partial self-employment as a beautician. Without a lot of advertising budget, she manages to successfully win and retain customers with digital strategies. This approach gives her the freedom to concentrate on her self-employment full-time from summer 2023.

Image: Daniela Bialas & Angela Thomas; Copyright: Daniela Bialas & Angela Thomas

Copyright: Daniela Bialas & Angela Thomas

Daniela Bialas
Beautician
Kosmetik am Holzmarkt

Angela Thomas
Entrepreneur at BeautyBIZZ

1.15 p.m.

Cosmetic concept - Get out of the self-employment trap and decouple the time and money factor

Well-Aging - Naturally beautiful at any age. Anti-aging? That was yesterday! Today, more and more women are opting for so-called well aging. With the help of skin care, a cooperation of the plastic and aesthetic surgery "UNIKAT-Ästhetik" in Stuttgart, nutrition, exercise, relaxation and the power of nature, this holistic concept helps them to develop a whole new body feeling - and to feel good in their skin at any age. With its new orientation, "Skin Balance Aesthetic" relies on the latest measures in the field of acquiring new customers for high-priced treatments, which are conducive to marketing such treatment offers in order to get out of the self-employment trap and decouple the time and money factor.

Image: Angela Thomas & Daniela Krieg; Copyright: Angela Thomas & florian-media.de

Copyright: Angela Thomas & florian-media.de

Angela Thomas
Entrepreneur at BeautyBIZZ

Daniela Krieg
Skin Balance Aesthetic

2.00 p.m.

Plan and implement actions for the beauty salon in a targeted manner

In everyday studio life, you always have to be inventive to keep the customer happy. But which action has which marketing objective?

Find out which action should be used when. What are the different goals that are represented by different actions? To ensure that the effectiveness of all these approaches is also worthwhile, the value chains behind an action are also explained in order to achieve the best results.

Image: Angela Thomas; Copyright: Angela Thomas

Copyright: Angela Thomas

Angela Thomas
Entrepreneur at BeautyBIZZ

2.45 p.m.

Finding Top Employees - Identifying Loyal and Qualified Employees

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3.30 p.m.

Influencing 101 – Influencer Marketing

Influencers are indispensable nowadays and the influencer marketing industry is worth billions. They are the stars today and are booked and requested by large companies, but also by service providers such as hairdressers or cosmeticians, to implement advertising for them.

But how does a company work successfully with influencers on social media? In this lecture, you will learn what you need to pay attention to and how best to proceed in communicating with influencers in order to implement a successful cooperation in the end.

Image: Ravi Walia; Copyright: Andrea Heinsohn

Copyright: Andrea Heinsohn

Ravi Walia
Social Media & Influencer Marketing

4.15 p.m.

Instagram made easy - how to turn your followers into paying customers

Hard to believe, but Instagram is easy! The good thing is; you have the content right in your hands! In this lecture, you will learn how to gain customers and not just followers, as well as the latest Instagram trends for 2023.

Image: Heléne Rhodin-Shillingford; Copyright: Heléne Rhodin-Shillingford

Copyright: Heléne Rhodin-Shillingford

Heléne Rhodin-Shillingford
Founder Beauty Business Academy
Shillingford Communications GmbH

Time

Topic

Speaker

11.00 a.m.

Winning clients with permanent make-up - how I build trust and which treatments boost my business

What are the hurdles from the customer's point of view to book this treatment off the cuff and what are the possibilities to convince and retain customers of this treatment as quickly as possible?

Image: Angela Thomas; Copyright: Angela Thomas

Copyright: Angela Thomas

Angela Thomas
Entrepreneur at BeautyBIZZ

11.45 a.m.

Digitisation for beauty studios - advantages of digitisation in everyday studio life, examples and applications

Many think that digitalisation is done with the purchase of a new mobile phone. But digitalisation in the beauty salon is much more!

In this article, the measures and advantages are clearly highlighted and explained using practical examples. For example, how a digital registration process saves important time resources and makes customer care easy. In this way, even multi-store operators can successfully control and manage everything remotely.

Image: Angela Thomas & Christina Rivera; Copyright: Angela Thomas & Manfred Baumann/Christina Rivera

Copyright: Angela Thomas & Manfred Baumann/Christina Rivera

Angela Thomas
Entrepreneur at BeautyBIZZ

Christina Rivera
Entrepreneur and International Trainer

12.30 p.m.

When your business grows, you grow too! - Managing change towards a successful business with a balanced personality

Changes are necessary for us to develop and be successful. But in all of this, personal goals and attitudes must not be disregarded and everything should develop in harmony with our personality.

Melanie Roither explains background knowledge on change management:

  • Explanation of the comfort zone model - how do we get out of a familiar, comfortable life situation when we want to change something. What is the task of our inner critic (pig dog).
  • Under the motto "The quality of life follows the personality", it is about how we manage to evolve from our current attitude towards the future - through knowledge, new habits and the acquisition of skills in personality development. Momentum is needed to move with momentum to the next stage.
  • Explanation 3 important points for personality development: who do I want to be, what do I want to achieve and what do I want to have?
  • Values are also an important point: does what I want to do fit with my values?
  • Melanie Roither gives tips for implementation - i.e. to get into action. Which new behaviours are easier to establish as habits?
  • By asking questions to the heart, we can find orientation for what we want to achieve and find fulfilment in it.

Image: Melanie Roithner; Copyright: Melanie Roithner

Copyright: Melanie Roithner

Melanie Roithner
Self-employed podiatrist, author, trainer

 

1.15 p.m.

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tba

2.00 p.m.

Beauty salon online - earn money even with fewer customers in the cubicle

As a skin and beauty expert, there are many ways to generate sales online to be less dependent on in-cabin treatments. In this lecture you will learn how to package and sell your knowledge and expertise digitally.

Image: Heléne Rhodin-Shillingford; Copyright: Heléne Rhodin-Shillingford

Copyright: Heléne Rhodin-Shillingford

Heléne Rhodin-Shillingford
Founder Beauty Business Academy
Shillingford Communications GmbH

2.45 p.m.

How to TikTok

TikTok is one of the most downloaded apps alongside Facebook, Instagram and WhatsApp. It is also a social network where short and creative videos of people are uploaded and accompanied by music. What the app is all about, how it works and how you can use the platform for your business, you will learn in this workshop.

Image: Ravi Walia; Copyright: Andrea Heinsohn

Copyright: Andrea Heinsohn

Ravi Walia
Social Media & Influencer Marketing

3.30 p.m.

Combining the profitable treatments and expanding value chains

The question is: What are the points to be considered in order to put together meaningful treatment pairs that are coordinated with each other?

In this lecture, you will learn which treatment types can be excellently combined to build a good value chain that can generate up-sell, cross-sell and product sales. Through the right treatment management, you can gain a great deal of trust with the customer, which creates a pull effect and generates higher daily sales with great ease.

Image: Angela Thomas; Copyright: Angela Thomas

Copyright: Angela Thomas

Angela Thomas
Entrepreneur at BeautyBIZZ

4.15 p.m.

Startup - Successful entry into professional life: Money, finance and investment behaviour

A "startup" is usually a newly founded company that is in the early stages of development and has high growth potential. The presentation will explain an approach to get startups off to a good start. Service providers in financial challenges find great ways to rehabilitate. The beauty expert who is in the harvest time of her career has an expert in front of her who explains how to deal sensibly with the money created.

Image: Mark Borowicz; Copyright: Mark Borowicz

Copyright: Mark Borowicz

Mark Borowicz
Financial planner
German Clearing House

5.00 p.m.

Soundlounge - The music-supported treatment concept for stress reduction for clients

Soundlounge is an innovation. A concept completely attuned to the demands of this time. Stacking crises cause a high stress level for the customer and stylist. This concept creates added value for the customer and a USP for the beauty experts. This creates a very good opportunity to use the existing infrastructure of a salon as an alternative. This concept also increases the utilisation of appointments in the daily routine of the salon The effect on customers: measurable reduction of oxative stress. The effect on the experts: creating added value for customers and integrating alternative treatment options for the salon.

Thomas Fahrhöfer

Time

Topic

Speaker

11.00 a.m.

Fit for Instagram and Co. - from getting started to content creation

Instagram is one of the most popular social media platforms, used by 1.5 billion people worldwide. Meanwhile, when it comes to showcasing your beauty studio and interacting with your clients, the channel is here to stay. In this lecture, you will receive exclusive tips for a successful social media strategy and an insight into Instagram trends that you should definitely keep an eye on!

Image: Ravi Walia; Copyright: Andrea Heinsohn

Copyright: Andrea Heinsohn

Ravi Walia
Social Media & Influencer Marketing

11.45 a.m.

My website, my online cosmetic studio - attract customers and earn money

A website should not only be beautiful, it should also bring customers! In this lecture, you will learn the five most important points for converting website visitors into paying customers.

Image: Heléne Rhodin-Shillingford; Copyright: Heléne Rhodin-Shillingford

Copyright: Heléne Rhodin-Shillingford

Heléne Rhodin-Shillingford
Founder Beauty Business Academy
Shillingford Communications GmbH

12.30 p.m.

More reach on social media - the best tips

It has become a matter of course that companies have an account on Facebook, Instagram and the like. In practice, it often remains to set up a profile, which then remains as good as inactive.

This does not have to be the case, because social media offers enormous potential that you can use for your beauty salon! In this workshop, you will receive concrete recommendations for action and numerous expert tips that can be implemented immediately for your own social media channels!

Image: Patrick Maldinger; Copyright: Marcus Drobny

Copyright: Marcus Drobny

Patrick Maldinger
Make up Rocker®

1.15 p.m.

Optimisation of appointment allocation - Clear processes on the phone: How to save time and ensure an even calendar load

The telephone is the business card and at the same time the sales department of every company.

Every time your phone rings, your cash register opens at the same time. You now decide whether and how much turnover your customer may generate.

If the right questions are asked in the right order, you will develop from a "customer request appointment writer" to an "appointment salesperson" who manages to fill his appointment gaps, make an additional offer palatable to the caller and also sell it.

A well-filled appointment schedule and optimally utilised colleagues are the result of efficient telephone work, because "Whoever answers the phone goes to the cash register".

Image: Albert Bachmann; Copyright: Jan Hemmerich

Copyright: Jan Hemmerich

Albert Bachmann
Consulting & Trainining
Master hairdresser, book author

12.30 p.m.

Short make-ups to increase sales

Make-up is the only product in the cosmetic field that is able to achieve an immediate aha effect on the customer. The customer has a direct comparison of her skin and sees immediate results or differences. This can be an absolute sales booster and above all brings recurring sales.

In this lecture, I will explain in detail how you can best integrate make-up into your daily routine as a beautician.

Image: Patrick Maldinger; Copyright: Marcus Drobny

Copyright: Marcus Drobny

Patrick Maldinger
Make up Rocker®

2.45 p.m.

Prescription strategy - beauty treatment with subsidies from health insurance companies

Thanks to the development of a concept, clients have the possibility of having their beauty treatment services subsidised by their health insurance company. This gives your clients the opportunity to stick to their treatments in economically challenging times. Support your customers so that the flow of customers does not stop. No further qualifications are necessary. Take advantage of the conditions created by insurance companies and health insurance funds.

Image: Angela Thomas; Copyright: Angela Thomas

Copyright: Angela Thomas

Angela Thomas
Entrepreneur at BeautyBIZZ

3.30 p.m.

Avoid burn out - Mental strength despite mega stress

Fashionable disease or real problem? Burnout is on everyone's lips, but not yet on everyone's minds.

Yet mental health is a prerequisite for unrestricted performance. In his informative and inspiring lecture, neurologist Dr. Orell Mielke will tell you how you can maintain this.

Image: Dr. Orell Mielke; Copyright: Kai Steinkühler

Copyright: Kai Steinkühler

Dr. Orell Mielke
Dr. Orell Mielke Consulting