Elena Nechaeva is a trainer, tattoo artist, and founder of the international PMU studio and training network ReBrow.me, which today includes eight schools and around 70 employees. After eight years of intensive art education, she has dedicated herself entirely to permanent make-up since 2011 and has gained worldwide recognition for her distinctive hairstroke technique. As an inspiring trainer known for her numerous online courses, educational videos and YouTube content, she has shaped the work of countless PMU artists.
In 2019, she founded her own pigment production company, NE Pigments, which expanded with an additional manufacturing site in Kazakhstan in 2023. That same year, she moved to the United States and established the online club INKubator to connect and educate PMU professionals globally. Her mission is to elevate and professionalize the permanent make-up industry so clients around the world can experience true artistic quality.
