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Foto: a woman takes a photo of the Make-up Artist Award at BEAUTY; Copyright: Messe Düsseldorf / ctillmann

BEAUTY SPECIALS: Exclusive AWARD SHOWS at the highest level

Goosebumps & pure emotion

Be there live when the stars of the industry are chosen! The Make-up Artist Award and Permanent BEAUTY Masters celebrate the crème de la crème of the BEAUTY world - and you'll be right up close!

Emotional moments guaranteed:

 
Foto: View of a stage on which numerous models are waiting to be made up; Copyright: Messe Düsseldorf / ctillmann

Make-up ARTIST AWARD

The Make-up ARTIST AWARD is a brand new competition that takes creativity, precision and innovation to a new level. The focus is not only on craftsmanship, but also on individual visions and the courage to create something new.

Focus on make-up art
Foto: a woman wears a T-shirt with ‘Permanent BEAUTY Masters’ written on the back; Copyright: Messe Düsseldorf/Andreas Wiese

PERMANENT BEAUTY MASTERS

The Permanent BEAUTY Masters 2025 promise to be another unforgettable experience for all PMU artists. On Saturday 29 March 2025, outstanding artists from various countries will come together to demonstrate their skills in the final of this highly professional championship.

All info about the Masters

FURTHER PROGRAMME HIGHLIGHTS

Foto: Women and men stand on a stage at Beauty Düsseldorf; Copyright: Messe Düsseldorf/Andreas Wiese

The BEAUTY Stages

With our free masterclasses, lectures, talks and live demos, you will receive concentrated knowledge and skills on the topics of skin, nails, feet, permanent make-up and business on 6 stages.

Find out more
Foto: Crowd celebrating; Copyright: Adobe

Celebrate the BEAUTY community!

Our exclusive Saturday evening party is the perfect way to round off a long day at the trade fair. Network in a great atmosphere, meet customers and experts or celebrate successes.

Be part of it!