BEAUTY Business
BEAUTY Business: Hall 11, D19
Time
Topic
Speaker
11.00 a.m.
Focus on success, professionally and privately: goals and structure for your daily studio life
Reconciling work and family life is an important factor in everyday life. That is why it is important to strategically plan and communicate family-friendly measures in the company. How can this succeed? In this article, you will learn how to set meaningful goals and structure everyday life in the studio in order to be successful both professionally and privately.
Copyright: Angela Thomas
Angela Thomas
Entrepreneur at BeautyBIZZ
11.45 a.m.
Selling today and in the past – Strengthening self-confidence in sales
Of course, professional know-how is important for working in the beauty industry. But what is neglected far too often is SALES! Why do so many shy away from it? How can one become more confident in the sales process? What measures need to be taken if the team is to follow suit? This article gives interesting impulses to combine both expertise and entrepreneurial aspects. Because this is the only way you can remain successful in the long term.
Copyright: Angela Thomas
Angela Thomas
Entrepreneur at BeautyBIZZ
12.30 p.m.
Digital measures in use that support success on the ground and increase sales
Daniela Bialas in conversation with Angela Thomas - an experience report with valuable tips for your BEAUTY business.
Daniela Bialas has been a successful beautician in Recklinghausen for one and a half years. As a typical career changer, she dared to take the step from her medical profession as a nurse into partial self-employment as a beautician. Without a lot of advertising budget, she manages to successfully win and retain customers with digital strategies. This approach gives her the freedom to concentrate on her self-employment full-time from summer 2023.
Copyright: Daniela Bialas & Angela Thomas
Daniela Bialas
Beautician
Kosmetik am Holzmarkt
Angela Thomas
Entrepreneur at BeautyBIZZ
1.15 p.m.
Cosmetic concept - Get out of the self-employment trap and decouple the time and money factor
Well-Aging - Naturally beautiful at any age. Anti-aging? That was yesterday! Today, more and more women are opting for so-called well aging. With the help of skin care, a cooperation of the plastic and aesthetic surgery "UNIKAT-Ästhetik" in Stuttgart, nutrition, exercise, relaxation and the power of nature, this holistic concept helps them to develop a whole new body feeling - and to feel good in their skin at any age. With its new orientation, "Skin Balance Aesthetic" relies on the latest measures in the field of acquiring new customers for high-priced treatments, which are conducive to marketing such treatment offers in order to get out of the self-employment trap and decouple the time and money factor.
Copyright: Angela Thomas & florian-media.de
Angela Thomas
Entrepreneur at BeautyBIZZ
Daniela Krieg
Skin Balance Aesthetic
2.00 p.m.
Plan and implement actions for the beauty salon in a targeted manner
In everyday studio life, you always have to be inventive to keep the customer happy. But which action has which marketing objective?
Find out which action should be used when. What are the different goals that are represented by different actions? To ensure that the effectiveness of all these approaches is also worthwhile, the value chains behind an action are also explained in order to achieve the best results.
Copyright: Angela Thomas
Angela Thomas
Entrepreneur at BeautyBIZZ
2.45 p.m.
Finding Top Employees - Identifying Loyal and Qualified Employees
The decision has been made: New employee - YES! How do you get new employees? Where and how do I recognise the qualified and loyal employee?
In the interview with Yvonne Klatt, we get to know your procedures.
Yvonne Klatt (Copyright: Yvonne Klatt) & Angela Thomas (Copyright: Angela Thomas)
Yvonne Klatt
Entrepreneur
Horst sticht zu
Angela Thomas
Entrepreneur in BeautyBIZZ
3.30 p.m.
Influencing 101 – Influencer Marketing
Influencers are indispensable nowadays and the influencer marketing industry is worth billions. They are the stars today and are booked and requested by large companies, but also by service providers such as hairdressers or cosmeticians, to implement advertising for them.
But how does a company work successfully with influencers on social media? In this lecture, you will learn what you need to pay attention to and how best to proceed in communicating with influencers in order to implement a successful cooperation in the end.
Copyright: Andrea Heinsohn
Ravi Walia
Social Media & Influencer Marketing
4.15 p.m.
Instagram made easy - how to turn your followers into paying customers
Hard to believe, but Instagram is easy! The good thing is; you have the content right in your hands! In this lecture, you will learn how to gain customers and not just followers, as well as the latest Instagram trends for 2023.
Copyright: Heléne Rhodin-Shillingford
Heléne Rhodin-Shillingford
Founder Beauty Business Academy
Shillingford Communications GmbH
5.00 p.m.
Influencer Marketing Golden Rules 2023
Especially if you use it strategically and appropriately for the respective company and product as well as the creators themselves and never forget: It is and remains a people business and relationship management is key! Learn more about the Golden Rules of Influencer Marketing in this workshop.
Copyright: Paula Reiling
Carlotta Binkowski
Social Brand Managerin
L'Óréal Deutschland GmbH
Theresa Munstermann
Head of Influencer Marketing
Henkel
Paula Reiling
Social Brand & Community Managerin
Henkel
Time
Topic
Speaker
11.00 a.m.
Winning clients with permanent make-up - how I build trust and which treatments boost my business
What are the hurdles from the customer's point of view to book this treatment off the cuff and what are the possibilities to convince and retain customers of this treatment as quickly as possible?
Copyright: Angela Thomas
Angela Thomas
Entrepreneur at BeautyBIZZ
11.45 a.m.
Digitisation for beauty studios - advantages of digitisation in everyday studio life, examples and applications
Many think that digitalisation is done with the purchase of a new mobile phone. But digitalisation in the beauty salon is much more!
In this article, the measures and advantages are clearly highlighted and explained using practical examples. For example, how a digital registration process saves important time resources and makes customer care easy. In this way, even multi-store operators can successfully control and manage everything remotely.
Copyright: Angela Thomas & Moni Mutschler
Angela Thomas
Entrepreneur at BeautyBIZZ
Olga Geipel
Beautician & Permanent Make-up Artist
12.30 p.m.
When your business grows, you grow too! - Managing change towards a successful business with a balanced personality
Changes are necessary for us to develop and be successful. But in all of this, personal goals and attitudes must not be disregarded and everything should develop in harmony with our personality.
Melanie Roither explains background knowledge on change management:
- Explanation of the comfort zone model - how do we get out of a familiar, comfortable life situation when we want to change something. What is the task of our inner critic (pig dog).
- Under the motto "The quality of life follows the personality", it is about how we manage to evolve from our current attitude towards the future - through knowledge, new habits and the acquisition of skills in personality development. Momentum is needed to move with momentum to the next stage.
- Explanation 3 important points for personality development: who do I want to be, what do I want to achieve and what do I want to have?
- Values are also an important point: does what I want to do fit with my values?
- Melanie Roither gives tips for implementation - i.e. to get into action. Which new behaviours are easier to establish as habits?
- By asking questions to the heart, we can find orientation for what we want to achieve and find fulfilment in it.
Copyright: Melanie Roithner
Melanie Roithner
Self-employed podiatrist, author, trainer
1.15 p.m.
Trend-Watch: Social Platforms 2023
Instagram, TikTok, Pinterest and Co. - in this workshop you will learn which social platforms you should focus on this year, what content and strategy are important and what role active and passive community management plays.
Copyright: Paula Reiling
Carlotta Binkowski
Social Brand Managerin
L'Óréal Deutschland GmbH
Theresa Munstermann
Head of Influencer Marketing
Henkel
Paula Reiling
Social Brand & Community Managerin
Henkel
2.00 p.m.
Beauty salon online - earn money even with fewer customers in the cubicle
As a skin and beauty expert, there are many ways to generate sales online to be less dependent on in-cabin treatments. In this lecture you will learn how to package and sell your knowledge and expertise digitally.
Copyright: Heléne Rhodin-Shillingford
Heléne Rhodin-Shillingford
Founder Beauty Business Academy
Shillingford Communications GmbH
2.45 p.m.
How to TikTok
TikTok is one of the most downloaded apps alongside Facebook, Instagram and WhatsApp. It is also a social network where short and creative videos of people are uploaded and accompanied by music. What the app is all about, how it works and how you can use the platform for your business, you will learn in this workshop.
Copyright: Andrea Heinsohn
Ravi Walia
Social Media & Influencer Marketing
3.30 p.m.
DEEP OASIS - The new innovative concept for the beauty industry
Deep Oasis provides a range of medical and wellness products that help to optimise appearance and enhance overall well-being.
It uses medically proven technology and offers a holistic treatment.
Before and after analysis allows you to track your progress.
Deep Oasis has been proven to reduce stress levels, thus optimising cellular metabolism and bringing you into balance physically and mentally.
Copyright: CS Diagnostics GmbH
Thomas Fahrhöfer
Founder and CEO
CS Diagnostics Group
4.15 p.m.
Startup - Successful entry into professional life: Money, finance and investment behaviour
A "startup" is usually a newly founded company that is in the early stages of development and has high growth potential. The presentation will explain an approach to get startups off to a good start. Service providers in financial challenges find great ways to rehabilitate. The beauty expert who is in the harvest time of her career has an expert in front of her who explains how to deal sensibly with the money created.
Copyright: Mark Borowicz
Mark Borowicz
Financial planner
German Clearing House
5.00 p.m.
Combining the profitable treatments and expanding value chains
The question is: What are the points to be considered in order to put together meaningful treatment pairs that are coordinated with each other?
In this lecture, you will learn which treatment types can be excellently combined to build a good value chain that can generate up-sell, cross-sell and product sales. Through the right treatment management, you can gain a great deal of trust with the customer, which creates a pull effect and generates higher daily sales with great ease.
Copyright: Angela Thomas
Angela Thomas
Entrepreneur at BeautyBIZZ
Time
Topic
Speaker
11.00 a.m.
Fit for Instagram and Co. - from getting started to content creation
Instagram is one of the most popular social media platforms, used by 1.5 billion people worldwide. Meanwhile, when it comes to showcasing your beauty studio and interacting with your clients, the channel is here to stay. In this lecture, you will receive exclusive tips for a successful social media strategy and an insight into Instagram trends that you should definitely keep an eye on!
Copyright: Andrea Heinsohn
Ravi Walia
Social Media & Influencer Marketing
11.45 a.m.
My website, my online cosmetic studio - attract customers and earn money
A website should not only be beautiful, it should also bring customers! In this lecture, you will learn the five most important points for converting website visitors into paying customers.
Copyright: Heléne Rhodin-Shillingford
Heléne Rhodin-Shillingford
Founder Beauty Business Academy
Shillingford Communications GmbH
12.30 p.m.
More reach on social media - the best tips
It has become a matter of course that companies have an account on Facebook, Instagram and the like. In practice, it often remains to set up a profile, which then remains as good as inactive.
This does not have to be the case, because social media offers enormous potential that you can use for your beauty salon! In this workshop, you will receive concrete recommendations for action and numerous expert tips that can be implemented immediately for your own social media channels!
Copyright: Marcus Drobny
Patrick Maldinger
Make up Rocker®
1.15 p.m.
Optimisation of appointment allocation - Clear processes on the phone: How to save time and ensure an even calendar load
The telephone is the business card and at the same time the sales department of every company.
Every time your phone rings, your cash register opens at the same time. You now decide whether and how much turnover your customer may generate.
If the right questions are asked in the right order, you will develop from a "customer request appointment writer" to an "appointment salesperson" who manages to fill his appointment gaps, make an additional offer palatable to the caller and also sell it.
A well-filled appointment schedule and optimally utilised colleagues are the result of efficient telephone work, because "Whoever answers the phone goes to the cash register".
Copyright: Jan Hemmerich
Albert Bachmann
Consulting & Trainining
Master hairdresser, book author
14.00 p.m.
Short make-ups to increase sales
Make-up is the only product in the cosmetic field that is able to achieve an immediate aha effect on the customer. The customer has a direct comparison of her skin and sees immediate results or differences. This can be an absolute sales booster and above all brings recurring sales.
In this lecture, I will explain in detail how you can best integrate make-up into your daily routine as a beautician.
Copyright: Marcus Drobny
Patrick Maldinger
Make up Rocker®
2.45 p.m.
Prescription strategy - beauty treatment with subsidies from health insurance companies
Thanks to the development of a concept, clients have the possibility of having their beauty treatment services subsidised by their health insurance company. This gives your clients the opportunity to stick to their treatments in economically challenging times. Support your customers so that the flow of customers does not stop. No further qualifications are necessary. Take advantage of the conditions created by insurance companies and health insurance funds.
Copyright: Angela Thomas
Angela Thomas
Entrepreneur at BeautyBIZZ
3.30 p.m.
Avoid burn out - Mental strength despite mega stress
Fashionable disease or real problem? Burnout is on everyone's lips, but not yet on everyone's minds.
Yet mental health is a prerequisite for unrestricted performance. In his informative and inspiring lecture, neurologist Dr. Orell Mielke will tell you how you can maintain this.
Copyright: Kai Steinkühler
Dr. Orell Mielke
Dr. Orell Mielke Consulting
4.15 p.m.
Increasing turnover as a lash artist, what you need to do to get real ash in your pocket!
Doing well as an eyelash stylist these days is not difficult, but having a lash business that is doing well is the bigger challenge. This service is seen as pure luxury in our society, which it is! Thus, this service is also the first to be cut in the wake of the economically challenging situation in Germany, how to bring your lash empire to a more profitable level, increase customer loyalty and make them fans of your service, you will learn in this post.
Copyright: Jasmin Ahmed
Jasmin Ahmed
Master Trainer & Director
DivineofBeauty
5.00 p.m.
How to analyse your customers - customer analysis according to the DISG model
Customer acquisition by means of a customer analysis according to the DISG model. This is done using 4 different personality styles. Customer loyalty is to be strengthened and the customer relationship is to be consolidated. Through this analysis, the customer and his or her needs are assessed even better. This creates pinpoint solutions.
Nicole Mörke-Seyb (Copyright: Nicole Mörke-Seyb) & Angela Thomas (Copyright: Angela Thomas)
Nicole Mörke-Seyb
Self-employed beautician
Angela Thomas
Entrepreneur at BeautyBIZZ