22 – 24 March 2024 will see beauty industry experts meet at BEAUTY DÜSSELDORF to see the current trends, innovations, and scientific developments in cosmetic services live and direct. Over the three trade fair days, competitions, a conference with expert lectures, live demos and product sales will come together in a both informative and inspiring event themed around Cosmetics, Nail, Foot, Wellness & Spa. Halls 9 to 12 will showcase everything needed for a complete market overview – from Foot and Wellness & Spa (Hall 9) and Cosmetics Ordering Area (Hall 10), through Cosmetics direct (Hall 11) to Nail and Accessories & Bijouterie (Hall 12).
“We want to deliver even more insights and better customer journeys to the beauty community this year. Amongst other things, these include the premiere of the Foot Awards to recognise the top-actors in podiatry and pedicure,” stresses BEAUTY Director Hannes Niemann. In 2024, there will be a special focus on the newly introduced Permanent Beauty Area. “The extension of the PMU Area in Hall 11 clearly reflects the great potential we see in a market that requires special know-how. With our comprehensive ranges we want to create more transparency and knowledge in the beauty industry,” adds Niemann. Interested parties can learn everything about the latest techniques, trends and innovations for permanent make-up in this exclusive area. Top-notch PMU artists will demonstrate their know-how in live shows, exhibitors will present the complete product ranges while the “crème de la crème” of the industry will be recognised at the Permanent Beauty Masters award ceremony.
Partying, people and a varied line-up revolving around the beauty business
The stages at BEAUTY will once again offer a comprehensive and high-quality line-up, boasting five expert stages on the topics Feet, Skin, Nails, PMU and Business. Licenced podiatrists can again benefit from courses on the BEAUTY full FEET Stage to collect continuous education bonus points. However, BEAUTY DÜSSELDORF 2024 will not just be an event showcasing the latest products, trends and developments but also the place for partying, competing, talking and celebrating beauty. High-calibre awards and competitions such as the “Golden Mask for Make-Up Artistry”, Nailympia, the European Make-up Awards and the Permanent Beauty Masters will make hearts beat faster at Düsseldorf Exhibition Centre. Celebrities and top-notch professionals from the beauty industry will provide visionary spirit, inspirations galore and that BEAUTY glamour in the talks and lectures held at the Meeting Point in Hall 10. Here, the focus will be on trends, innovation, best use cases and the latest science and research developments.
The BEAUTY DÜSSELDORF 2024 trade fair is open from Friday to Sunday, 22 – 24 March 2024, from 9.00 am to 6.00 pm. Visitors must provide trade visitor credentials before purchasing a ticket. Pre-registration is possible at www.beauty.de. Tickets include admission to the extensive conference programme without any surcharge.
Tickets for BEAUTY DÜSSELDORF will be available from 28 November 2023. To build anticipation for the trade show we will be offering a special early bird Christmas discount. More details will be announced shortly. More information can be found on the website or by calling the BEAUTY Hotline +49 211 4560-7602.
