See and feel beauty! This invitation comes care of BEAUTY DÜSSELDORF, the leading meeting point for Cosmetics, Nail, Foot, Wellness & Spa, from 29 to 31 March 2019. Meeting up in Düsseldorf will be the entire world of service cosmetics – coming here to gather information and exchange ideas on new treatments, products, trends, innovations and visions for the future. BEAUTY is the trend barometer of the sector standing for professionalism and quality and offering visitors an overview of the entire market. This year, in addition to the familiar Halls 9 to 12, the trade fair will now also include Hall 13. Also unique at the exhibition is its excellent and practice-oriented supporting programme featuring some 130 events. Alongside the top-notch lectures and presentations, the special themes also provide impulses and ideas for daily salon routine. There will be lots of exciting and glamorous highlights in store at the Make-Up Championships, award ceremonies and popular fashion shows. Thanks to trade visitor registration professionals will be amongst themselves here – an exclusive setting offering ideal prerequisites for good conversations with exhibitors and expert dialogue with colleagues.
New Developments and Digital Change
As a leading trade fair BEAUTY sees itself as an initiator of changes in the sector and a trigger for new developments. Already last year, “BEAUTY WEB S@LON” brought issues like digitalisation and social media into focus for the first time. These free workshops revolving around topics such as the Internet, Social Media and Online Marketing will also be offered in 2019 in Hall 10. “Digitisation is and remains the main key challenge for service cosmetics. As a result of developments in the sector we are in the process of taking BEAUTY with its trade fair concept resolutely into a digital world. And this also applies to trade fair organisation with services for exhibitors and visitors offered online. Our improvements mean we have our finger on the pulse," says Michael Degen, Executive Director of Messe Düsseldorf.
Five Halls for a Complete Market Overview
Düsseldorf Exhibition Centre is known for its clear structure and stylish setting. The exhibition segments Cosmetics Exclusive for Order, Cosmetics Direct, Permanent Make-Up, Nail, Chiropody, Wellness & Spa as well as Salon Accessories offer a comprehensive and ideal market overview in Halls 9 to 13.
Cosmetics – Innovative Products and Technical Progress
Featured in the specialist Cosmetics segment are exhibitors of skincare, decorative and apparative cosmetics products. The line-up in Halls 10 and 11 ranges from skincare products, innovative active ingredients, natural cosmetics and topical make-up trend products to new developments in treatment accessories and technical equipment. The central event forum for the Cosmetics segment is the Meeting Point in Hall 10 which will be host to the Make-Up Championships, exhibitor presentations on innovations and trends as well as award ceremonies. Also in Hall 10, the Trend Forum & Medical Skincare will feature top-notch experts presenting expert knowledge from science and practice at the highest level in one-hour lectures. The programme at the Trend Forum & Medical Skincare is organised by Project Service coordinator Petra Winkler,
Nail – Trends and Styling
Presented in a dazzling array in Hall 12, in the specialist segment Nail, will be the trend colours of the season, as already seen sported by the stars of film and show business. Furthermore, exhibitors will be showcasing current trends, new application techniques and products as well as hand and nailcare concepts. The complete spectrum of the industry will be on display here: gel treatments, airbrushing and nail art, care systems for natural nails, UV curing lamps for artificial nails and much more. A central focal point is Meeting Point Nail with its informative specialist programme.
What’s Good for Feet: Specialist Information for Pedicurists and Podiatrists
For podiatrists and pedicurists BEAUTY is also a key forum for communication and further training. Participating in Hall 9 are exhibitors with a comprehensive range for podiatry practices and cosmetic pedicure with foot and nailcare products, technical equipment, practice fittings and hygiene articles. The practice-oriented presentations at Meeting Point Foot, organised by podiatrist and sectoral expert Mechthild Geismann, are devoted to the most important foot disease patterns and other questions facing podiatrists and pedicurists. This year’s special show “Ergonomics for Podiatrists’ Home Visits” will be realised in cooperation the Central Association of German Podiatrists and Pedicurists.
Wellness & Spa: Body Treatments for Well-Being
Products and treatments for well-being will be in focus at Wellness & Spa in Hall 9. Exhibitors here will provide information on the current trends and treatments as well as therapy and booth technology. At the Meeting Point Wellness & Spa the programme will feature business themes, trends and treatments. Also showcased here will be specialist providers of modern spa design, exclusive spa brands and innovative spa treatments. The entire programme will by organised by Sylvia Glückert, owner of spa and wellness management consultancy "WellConsult". Forming a special highlight in the line-up will be the announcement of the Spa Manager of the Year, an award presented for 8 years now.
The World of Accessories in Hall 13
All new: exhibitors in Hall 13 will be presenting the whole world of jewellery and accessories. The wide range of sales items for salons includes beauty cases, hair accessories, belts, toiletry bags and cosmetics cases, leather goods, fashion jewellery, purses, jewellery, shoes, bags, scarves and much more.
Make-Up Championships with a Fresh New Concept
For years now, the Make-Up Championships at BEAUTY Düsseldorf have enjoyed wide acclaim. To also give younger make-up artists their spot in the limelight we have an all-new concept. At the Young Make-Up Talent Award aspiring young talents aged no older than 24 are called upon to create suitable make-up on the “Gentle Breeze” theme. In addition to this, established professionals with at least 3 years’ experience under their belts will compete for the Make-Up Award on the topic of “Feminine Power”. The two championships
Also set to be a particularly glamorous affair will be the Gloria Gala. Saturday evening will see publishing house KOSMETIK international present the “German Gloria Cosmetics Award” to individuals and companies for their merits and accomplishments in various categories. This sectoral award is supported by renowned companies from the sector, the association Verband Cosmetic Professional (VCP) and Messe Düsseldorf.
Angelina Kirsch at the BEAUTY Talk
At the BEAUTY Talk well-known figures like to also present themselves in a more personal light and offer visitors insight into their spiritual side. Our guest this year is curvy model Angelina Kirsch. On Sunday, 31 March the TV star will be revealing some of her beauty tips and telling the audience about her exciting life in the TV studio, on the catwalk and in ad shoots. A variety of other VIPs will also be in attendance at BEAUTY this year adding that extra special “something”. For instance, former boxing world champion Regina Halmich will be appearing, at Meeting Point Foot in Hall 9 on Friday, 29 March.
BEAUTY 2019: One Ticket, One Price – All Included!
The trade fair is open exclusively to trade visitors, who are already able to register beforehand at www.beauty.de. After this they can also purchase admission in the form of eTickets. Tickets purchased online cost € 38 (one-day ticket) and € 55 (two-day ticket) while on the day the price of a one-day ticket is
€ 45 and a two-day ticket € 60. Everything is included in the ticket price. Trade fair attendance, participation in the specialist programme, cloakroom and left luggage, the Trade Fair Guide, creche and use of public transport in the municipal area of Düsseldorf: one ticket – one price.
BEAUTY DÜSSELDORF is open from 9.00 am to 6.00 pm, from Friday, 29 to Sunday, 31 March 2019. Further information and updates can be found at www.beauty.de or on the BEAUTY Hotline, on +49 (0)211 4560 7602. Here you will also find information on attractive hotel and travel offers.
Please mention in your coverage that BEAUTY DÜSSELDORF is a trade-only event, open solely to accredited trade visitors. Private individuals and non-trade visitors will travel to Düsseldorf in vain.
