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, Actually, we were all really looking forward to a great industry event in March. Although all preparations for BEAUTY Düsseldorf were completed, and we would have liked to get started, we had to postpone the trade fair a few days before the start due to the effects of the coronavirus (SARS-CoV-2). This was not an easy step for us. However, it was absolutely necessary in view of the best possible protection of our exhibitors and visitors. Many of our exhibitors regretted this step and asked us to ensure that the trade fair would be held in 2020. It feels like an eternity has passed since then. In the past weeks, we all have had to master many challenges: You in your studios, businesses and companies and we had to adapt our planning regarding the trade fair events to the latest developments. Messe Düsseldorf and many of our partners are firmly convinced that especially in these difficult times, BEAUTY Düsseldorf can provide an important incentive for the entire industry. As of 31 May 2020, trade fairs will again be permitted in North Rhine-Westphalia. However, this will be subject to various conditions.
With this letter, we would like to inform you about the new conditions that have become necessary for the organisation of a trade fair with public access. In close cooperation with the authorities, we have developed a sustainable health concept which is in the interest of all parties involved. This means: We have implemented the hygiene and safety requirements comprehensively and responsibly. The safety and health of our visitors, exhibitors and employees was of course our highest priority here. In order to meet these standards, however, both the organisation and the procedures of the event will have to change.
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