Hello,

The countdown is on: It's finally starting on 28 March - and the popular BEAUTY is opening its doors. For three days, everything will revolve around beauty, cosmetics & co. Düsseldorf will be the hip BEAUTY capital!

Would you like to be there? Then secure your ticket quickly - because the countdown is on! The highlight? Your ticket includes everything for just 38 euros: The hottest beauty trends, live demos, expert talks and lots of glamour. Fancy some pure inspiration? Then get your BEAUTY-TICKET NOW! We look forward to seeing you.

Golden Mask for make-up artistry

Florian Ferino, star make-up artist, receives ‘Golden Mask’

AND THE WINNER IS! The coveted ‘Golden Mask for Make-up Artistry’ will be awarded this year to the well-known star make-up artist Florian Ferino. Messe Düsseldorf and ‘KRYOLAN Professional Make-up’ will present the prestigious award to the versatile professional - at BEAUTY DÜSSELDORF, of course.

Special treat: Florian Ferino will present his creative skills live on stage - and create an exclusive make-up. Afterwards you can even meet him at the Meet & Greet. In person, live and in colour! Live in person!

Did you already know? Florian Ferino will also be a special guest at the Make-up ARTIST AWARD 2025. In the exclusive BEAUTY Talk, he will provide valuable insights into the world of professional make-up. Be there and be inspired!

From highlight to highlight:
these awards are waiting for you!

Be inspired by creative competitions and proud winners! Here we show you the top awards at a glance:


❖ Permanent BEAUTY Masters

This event is not just a competition, but also the highest honour for outstanding permanent make-up artists. This is where precision, creativity and technical perfection come together. 40 finalists have prevailed against numerous applicants - and pigment live in front of your eyes. Be there when the best of the best are crowned!

❖ Make-up ARTIST AWARD 2025

Wanted: THE make-up talent of the year! Who will wow the jury with a look that will turn heads? Our brand new competition is open to anyone who is passionate about make-up - because skill and creativity are what count. This is how we promote a new generation of make-up artists who set trends and tell stories with their style. Come along - and meet the entire BEAUTY community at the award ceremony!

❖ NAILYMPIA – the ultimate nail-tech-competition

This is where the who's who of the dazzling nail industry gathers: the best in their field compete in the international Nailympia competition - and show nail art at its finest. The international jury will see who can impress with passion, skill and new trends. We are excited! Be part of the large nail community and be inspired!

The Event Partners of BEAUTY 2025