Welcome to BEAUTY DÜSSELDORF!
Discover the thematic areas of BEAUTY:
11 reasons for BEAUTY
1st Holistic concept
2nd Competence gain
3rd Interesting exchange
4th Exclusive atmosphere
5th Competence in all areas
6th Professionals
7th Preparation
8th Clear structure
9th Lifestyle
10th Practice
11th Sense of well-being
Whichever side you're looking at it from: The No. 1 trade fair for professional cosmetics is worthwhile for you in every respect.
#weareBEAUTY
BEAUTY information
BEAUTY Düsseldorf 2026: packed programme on six stages
Three days that move the industry: from 20 to 22 March 2026 BEAUTY Düsseldorf will become the centre for beauty professionals. Six themed worlds will provide answers to the decisive questions in every-day salon routine – from skingevity and female health to Artificial Intelligence in the salon to podiatry, nail design and permanent make-up.
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LASH Excellence Trophy celebrates its premiere at BEAUTY Düsseldorf 2026
With the LASH Excellence Trophy powered by Miss Lashes, professional lash styling will for the first time have its own international competition platform at BEAUTY Düsseldorf 2026.
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BEAUTY Düsseldorf 2026: New Impulses, Strong Trends and Certified Training for the Professional Beauty Industry
From 20 to 22 March 2026, Düsseldorf will once again become the centre of the professional beauty world. Around 1,200 brands and exhibitors will showcase the latest trends, techniques and innovations in the fields of cosmetics, permanent make-up, foot care, nail care and wellness & spa.
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Make-up ARTIST AWARD 2026: A Big Stage for Creative Minds
BEAUTY Düsseldorf will once again celebrate the creative diversity of the make-up community in 2026. Following its successful premiere, the Make-up ARTIST AWARD is entering its second round – with even more space for talent, craftsmanship and individual expression.
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BEAUTY Düsseldorf puts PMU artists in the spotlight: Apply now for the Permanent Beauty Masters 2026
The countdown has begun for the ‘Permanent Beauty Masters 2026’: The renowned contest at BEAUTY Düsseldorf is once again looking for the best international PMU artists in four challenging categories.
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BEAUTY DÜSSELDORF 2025: industry highlight with strong impulses and top mood
Three days packed with innovations, networking and continuous education: BEAUTY DÜSSELDORF 2025 has proven to be the most important meeting point for the professional beauty industry yet again. From 28 to 30 March 2025 more than 1,200 exhibitors and brands from 27 countries exhibited the latest trends and products in the cosmetics, nail, foot
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BEAUTY DÜSSELDORF 2025: Florian Ferino is honoured with the ‘Golden Mask for Make-up Artistry’
The ‘Golden Mask for Make-up Artistry’ goes to Hair & Make-up Artist Florian Ferino in 2025. The Berlin-based artist works with renowned beauty companies and fashion brands across Germany.
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BEAUTY Düsseldorf 2025: a unique programme full of inspiration and innovation
From 28 to 30 March 2025, the Düsseldorf exhibition grounds will once again become a hotspot for beauty professionals. With more than 1,200 international brands and exhibitors as well as a packed programme with 150 masterclasses, keynotes and workshops as well as three awards on six stages, BEAUTY Düsseldorf promises to be an event in a class of its own.
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Make-up ARTIST AWARD to set creative standards at BEAUTY Düsseldorf 2025
The brand-new Make-up ARTIST AWARD to debut at BEAUTY DÜSSELDORF 2025 will take creativity, craftsmanship and innovation to the next level. This contest will provide all make-up artists from throughout the world – from self-made talents to professionals – with a stage to thrill the jury with extraordinary styles.
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BEAUTY DÜSSELDORF 2025: the must-see event for beauty professionals
BEAUTY DÜSSELDORF again extends an invitation to all trade visitors to discover the latest trends and innovations in the world of beauty, as well as to pursue continuing education and network with others. Expecting more than 1,200 brands and exhibitors from many countries, this trade fair is the hotspot for all those wanting to be successful in the realm of beauty.
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Top-level permanent make-up competition: Application period for “Permanent Beauty Masters 2025” started
Applications for taking part in the “Permanent Beauty Masters 2025” are now open. The highly professional and independent PMU Competition will be held on Saturday, 29 March 2025, at BEAUTY DÜSSELDORF – the event for beauty professionals from the areas of cosmetics, nail, lashes, pedicure and wellness.
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BEAUTY DÜSSELDORF asserts itself as the leading event for cosmetics professionals
After three days full of conversations, good sales results and a packed line-up of side events, Germany’s leading trade fair BEAUTY DÜSSELDORF looks back on a successful edition.
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The expert programme of BEAUTY delivers everything beauty professionals need to know
From 22 to 24 March 2024 BEAUTY DÜSSELDORF will not only reunite the world of service cosmetics in four exhibition halls but also offer a comprehensive expert programme with an inspiring range of high-quality workshops and scientific lectures about trends, basics and techniques providing innumerable continuous education options.
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Nailympia: The world's leading nail tech competition is once again looking for Germany’s best nail design talents
Germany's nail artists are once again invited to compete in an exciting international championship at BEAUTY Düsseldorf 2024. The third edition of the prestigious nail competition in Germany will run from 22 March to 24 March 2024, as part of BEAUTY.
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BEAUTY DÜSSELDORF 2024: the event for beauty professionals to present a colourful mix of competitions, conference, live demos and product sales
22 – 24 March 2024 will see beauty industry experts meet at BEAUTY DÜSSELDORF to see the current trends, innovations, and scientific developments in cosmetic services live and direct.
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Curtains up on top talents at BEAUTY 2024: EUROPEAN MAKE-UP AWARD 2024 kicks off call for applicants with new criteria
The application phase for the European Make-Up Award 2024, to be staged again in March next year at the BEAUTY trade fair, the hotspot for Cosmetics, Nail, Foot, Wellness & Spa in Düsseldorf, starts with a breath of fresh air.
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BEAUTY DÜSSELDORF back on track for success
BEAUTY DÜSSELDORF 2023 has reported back with great business deals, good discussions and a strong decision-making contingent among the visiting trade audience – putting it right back on track for success. “We are very satisfied with this result and delighted to have attracted 44,000 visitors from 74 countries.
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BEAUTY Düsseldorf is the international meeting point for the beauty industry
At BEAUTY 2023 five joint stands, from Latvia, China, Malaysia, Korea and Thailand, will provide insights into the trends and products of the respective local beauty sectors.
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All about nails: the latest trends and products related to hands and nails at BEAUTY Düsseldorf
Ombré effects, French Twist and Sculptured French Nails – these are just three of the many themes that the BEAUTY full NAILS Stage at BEAUTY DÜSSELDORF 2023 has to offer. From 31 March to April the trade fair for cosmetic service providers will showcase the diversity of new trends and product highlights in the nail design sector.
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BEAUTY DÜSSELDORF 2023: hotspot for skin
Beautiful skin has long been a core theme of BEAUTY DÜSSELDORF. This spring the leading trade fair for the beauty industry will be featuring the BEAUTY full SKIN Stage in Hall 10 for the first time, a dedicated stage presenting over 30 expert lectures on skin cosmetics and care.
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“Permanent BEAUTY Masters” will celebrate their premiere at BEAUTY DÜSSELDORF 2023
In 2023 BEAUTY DÜSSELDORF, the leading industry get-together for Cosmetics, Foot, Nail, Wellness and Spa, will see a new annual event for all PMU experts kick off: during the trade fair from 31 March to 2 April 2023.
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BEAUTY DÜSSELDORF 2023: Miriam Jacks to receive the “Golden Mask for Make-Up Artistry”
In 2023 the “Golden Mask for Make-Up Artistry” will go to Miriam Jacks, make-up artist, hair stylist, entrepreneur and founder as well as CEO of JACKS beauty line. Miriam Jacks toured all of Europe as a make-up artist, gave numerous celebrities a radiant appearance and was contracted as National Make-up Artist by L'Oréal Paris.
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NEW SEMI-PERMANENT ON-OFF CAT EYE NUDE GEL POLISHES!
Magnetic polishes are taking the world by storm, thanks to a new viral trend that is kicking off with a bang, focusing on nude shades. We are launching three new Cat Eye Nude shades with...
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lips & lashes Linie: Drei gezielte Lip Balms & neue Wimpernserum-Formulierung
Mit lips & lashes erweitert S’METICS das Portfolio um eine neue Linie, die sich den sensibelsten und zugleich ausdrucksstärksten Partien des Gesichts widmet: Lippen, Wimpern und...
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Asia’s leading H&B retailer DFI Retail Group and becon have come together to launch an AI-powered skin and scalp analysis solution across Asia ✨
Through this partnership, the wellness experience connecting online and offline will be progressively rolled out across 400+ H&B stores in Hong Kong, Singapore, Malaysia, Indonesia, and Macau,...
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MEDAVITA X becon
Founded in Milan, Italy in 1963, MEDAVITA is a premium haircare brand built on a clear philosophy: the harmony of nature and science. With proprietary formulas developed from medicinal plant...
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Wella X Becon
Wella Professionals is a world-renowned German hair care company boasting over 140 years of history. It leads global trends by providing innovative products and services to hair salons and stylists...
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New GEL IN A BOTTLE
Our in-house laboratory is constantly developing new R&D products to make your work easier and surprise your customers. Gel in a bottle is a new gel that is denser than Soak Off, but more...
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Partners of the industry
