Wella X Becon

Wella Professionals is a world-renowned German hair care company boasting over 140 years of history.

It leads global trends by providing innovative products and services to hair salons and stylists worldwide.

Beyond simply supplying products, Wella is a top-tier partner that supports the growth of salon businesses through professional education and comprehensive solutions.

"Lowering Entry Barriers, Elevating Consultation Quality"

Increased On-site Usability and Adoption Rate:

By simplifying the complex shooting process into a step-by-step format, even hair designers unfamiliar with digital devices can use the tool immediately without separate training. This has drastically lowered the barrier to adopting the solution.

Driving Higher Average Transaction Value (ATV):

By recommending high-end ‘System Professional’ products based on scientific AI diagnostic data, the solution has enhanced customer persuasiveness and naturally driven an increase in the average transaction value.

Establishing a Global Standard of Service:

Through localization efforts, such as updating model imagery, we have laid the foundation to provide a consistent premium brand experience for Wella in salons across any country worldwide.

Exhibitor Data Sheet