Teabless Achieves No. 1 in Qoo10 Japan’s Perfume Category

ROK Co. (CEO Jo Myeong-rok) announced on the 21st that its vegan tea-infused skincare brand, Teabless, secured the No. 1 spot in the perfume category on Japan’s major online shopping platform, Qoo10, on May 31.

Teabless’ Perfume Hair & Body Mist, which topped the Qoo10 perfume rankings, is a low-irritation mist free of ethanol and silicone, making it safe for sensitive skin. This versatile product not only provides a delightful fragrance but also nourishes both hair and skin. Available in three scents—Citrus Woody, Cotton, and Floral—the mist is designed to cater to various consumer preferences.

The product's standout features earned high praise from domestic consumers, prompting its official launch on Qoo10 in May to appeal to Japanese customers. To generate buzz, Teabless held a limited-time "One Coin Event" on May 31, offering 200 units at a special price. The promotion sold out within two hours, propelling the product to the top of the perfume category.

Additionally, the mist ranked 10th overall in the beauty category, reflecting a strong reception in the Japanese market. A Teabless representative expressed excitement about the brand’s growing presence, stating, “This milestone signals that Teabless is establishing itself as a skincare brand in Japan. We are committed to introducing products that satisfy both domestic and international consumers, coupled with active marketing to maintain this positive momentum.”