ROK Co., Brightening Skin with Green Rice Ingredients

Whitening Skincare: Dr. Bio Green Rice Biome

Founded in 2018, ROK Co. specializes in whitening care products using its unique "Green Rice Biome" ingredient. The product lineup includes three key items:

• Dr. Bio Green Rice Biome Pore Toner Pad
• Dr. Bio Green Rice Biome Whitening Ampoule
• Dr. Bio Green Rice Biome Firming Cream

Jo Myeong-rok, CEO of ROK Co., stated, “Our exclusive formulation, the Green Rice Biome, enables focused whitening care. By combining nutrient-rich green rice with microbiome (lactic acid bacteria) ingredients, the products help strengthen the skin's foundation, providing clear and radiant care.”

Dr. Bio products are dual-functional cosmetics, addressing both whitening and wrinkle improvement. In addition to whitening, they deliver benefits such as elasticity, hydration, and soothing effects. The inclusion of patented "Anti-Sebum P" further aids in resolving sebum-related issues and blemishes. These qualities make the products especially recommended for individuals dealing with dull skin after childbirth or those with sensitive skin seeking non-irritating home care solutions.

ROK Co. prioritizes both skin health and environmental sustainability, achieving vegan certification with its green, gentle ingredients. The company offers all-in-one solution products that effectively care for various skin concerns without irritation. The products are clinically tested for sensitive skin and other functionalities. For instance:

• The toner pad uses dual-textured, separable materials to precisely care for targeted areas.
• The ampoule, featuring a dual structure of capsules and aqueous gel, absorbs quickly upon application.
• The cream delivers moisture and nutrients deep into the skin.

Since its establishment, ROK Co. has achieved an average annual growth rate of 93% based on sales revenue. CEO Jo explained, “This remarkable growth stems from the launch of the ‘Dr. Bio’ brand and the subsequent introduction of the ‘Teabless’ brand, which accelerated revenue growth. New product launches and a rebranding strategy that redefined the brand’s image significantly contributed to this success.”