Overview: Company News
NEW SEMI-PERMANENT ON-OFF CAT EYE NUDE GEL POLISHES!
17.02.2026
Magnetic polishes are taking the world by storm, thanks to a new viral trend that is kicking off with a bang, focusing on nude shades. We are launching three new Cat Eye Nude shades with...
lips & lashes Linie: Drei gezielte Lip Balms & neue Wimpernserum-Formulierung
16.02.2026
Mit lips & lashes erweitert S’METICS das Portfolio um eine neue Linie, die sich den sensibelsten und zugleich ausdrucksstärksten Partien des Gesichts widmet: Lippen, Wimpern und...
Asia’s leading H&B retailer DFI Retail Group and becon have come together to launch an AI-powered skin and scalp analysis solution across Asia ✨
04.02.2026
Through this partnership, the wellness experience connecting online and offline will be progressively rolled out across 400+ H&B stores in Hong Kong, Singapore, Malaysia, Indonesia, and Macau,...
MEDAVITA X becon
26.01.2026
Founded in Milan, Italy in 1963, MEDAVITA is a premium haircare brand built on a clear philosophy: the harmony of nature and science. With proprietary formulas developed from medicinal plant...
Wella X Becon
16.01.2026
Wella Professionals is a world-renowned German hair care company boasting over 140 years of history. It leads global trends by providing innovative products and services to hair salons and stylists...
New GEL IN A BOTTLE
28.10.2025
Our in-house laboratory is constantly developing new R&D products to make your work easier and surprise your customers. Gel in a bottle is a new gel that is denser than Soak Off, but more...