Focus on your satisfaction: Here's what we have improved!

Dear exhibitor,
##Auftragsnummer=[fe_152]##
Today we are addressing you personally: In a few weeks, we will be opening BEAUTY DÜSSELDORF 2025 - and you will be part of it! We are particularly pleased about this, because thanks to your support, we are once again organising one of the most coveted meeting places for the beauty industry.

To make your stay at BEAUTY 2025 as pleasant and successful as possible, we have developed a number of innovations for you. We hope these innovations and services will increase your anticipation of the beauty industry's place to be in March.

Your BEAUTY Team

This year, we have reduced the exhibition space to three halls. Fewer halls mean that visitors are concentrated in a smaller space. We focus on quality instead of quantity.

• We increase the visibility for you as an exhibitor.


• More efficient networking opportunities: Quicker contact with potential partners and customers.


• Optimised visitor guidance: Visitor orientation is made easier, which means fewer walking routes and more time for discussions at the stands.

Please note our new opening hours: As an exhibitor, you have access to the exhibition centre from 8.30 am to 7.00 pm. Visitors can experience BEAUTY 2025 daily from 10.00 am to 6.00 pm.

BEAUTY PLAZA is more than just an event stage. It is a place where the paths of beauty professionals from all over the world cross, a meeting point for visionaries, creatives and stars of the industry. This is where trends, innovations and personal encounters merge into a unique experience. Like a sunny marketplace in the heart of a Mediterranean city, BEAUTY PLAZA has a lively atmosphere.

BEAUTY PLAZA is the ideal place to make contacts, exchange experiences and pick up new ideas. This is where beauty professionals, influencers and the curious come together to celebrate the colourful diversity of the industry.

Book your accommodation early and benefit from our new hotel map on beauty.de. The hotel map makes booking your holiday more convenient than ever and provides the most important information, such as travel time to the exhibition centre and the best price, at a glance.

At BEAUTY 2025 you will receive free WiFi with every exhibitor pass. In detail, this means 1 GB data volume with 15 Mbit/s downstream and 5 Mbit/s upstream. From now on, this is included for the duration of BEAUTY via a Wi-Fi code on every exhibitor pass. Additional data volume can be purchased.

Click here to order.

Invite your customers to your stand at BEAUTY 2025 at an even lower price. And the best thing is: you can order your desired number of ticket codes and only pay for the vouchers of guests who have actually visited the trade fair. Use our  online visitor invitation and send the codes conveniently with just one click:

We look forward to welcoming you soon to BEAUTY 2025 in Düsseldorf!

Take advantage of the great opportunity to discover and exchange the latest trends and products in the beauty industry and, following an exciting day at the trade fair, enjoy our legendary BEAUTY exhibitor party “THE PARTY” on Saturday evening, 29 March.

Culinary delights and cocktails offer a wonderful time to discover new taste experiences and relax. Celebrate together with your team and your customers, a special evening with live music and party atmosphere.

“THE PARTY” starts on:

You can easily order the participant cards (€29 per person*) online via the OOS system until 21 March 2025:

We say see you soon and: “Welcome to THE PARTY”!

Food and live music are included in the ticket price.
Special price € 1.00 per glass for beer, coke, lemonade or mineral water.