BEAUTY 2024 | View in browser | Deutsch | Print
BEAUTY - 22 to 24 March 2024

Only a few days left until BEAUTY DÜSSELDORF 2024!

BEAUTY flags

© Messe Düsseldorf / ctillmann


Just three more sleeps and BEAUTY will be back in Düsseldorf with all its highlights. The trade fair for service cosmetics offers all professionals a colourful mix of competition, conference, live demos and product sales. Over the next few days, you still have the chance to secure a ticket for the industry event of the year.

We look forward to seeing you there!


Highlights PMU Area
Golden Mask 2024
Finalists Permanent Beauty Masters

Our highlights in the new PMU area

Permanent Make-up

New and exclusive: the Permanent BEAUTY Area. In 2024, BEAUTY DÜSSELDORF will dedicate an exclusive area to permanent make-up: the leading beauty trade fair will combine conference, competition, live demo shows and product sales in a single PMU exhibition area. Over the three days of the trade fair, you can find out all about permanent make-up.

At the Permanent BEAUTY Stage, well-known faces from the PMU industry will talk about trends and relevant topics.

- Advertisement -

Be the leader in your branch with EXCELLENCE by BTL.

We look forward to welcoming you at booth 10A63 in hall 10.


The "Golden Mask for Make-up Artistry" in 2024 goes to...

Loni Baur

© Malorie Shmyr

Loni Baur! She is one of the best-known make-up artists in the international beauty industry and one of Germany's most famous and influential make-up artists. Loni's style is known for flawless transparency combined with significant make-up statements. She will be awarded the coveted prize at BEAUTY DÜSSELDORF 2024.


After the second day of the fair (Saturday 23 March), you can look forward to a special evening with culinary delights, live music and a party atmosphere. For a price of €29 per person (only with a valid visitor ticket), you can expect a varied buffet as well as alcoholic and non-alcoholic drinks at low prices.

The finalists of the Permanent BEAUTY Masters have been announced

Zeremonie BEAUTY 2023

© Messe Düsseldorf / ctillmann

We have received promising applications for the Permanent BEAUTY Masters. The finalists in the categories "Powder Brows", "Shaded Eyeliner", "Volume Lips" and "Hair Stroke Brows" have now been announced. They will be pigmenting live on stage on Saturday 23 March and the big awards ceremony will take place in the evening.


Do you have any questions and/or suggestions about BEAUTY DÜSSELDORF?
Use the contact form and let us know your request, we will get back to you as soon as possible.
Contact form

The Event Partners of BEAUTY 2024

Platinum Exhibitor

Golden Exhibitor

Silver Exhibitor

Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.

Facebook Instagram

Should you no longer wish to receive our visitor infomail, please click here.