01/03/2018

BECKER-MANICURE Michael Becker

ERBE in a new look - For significantly more turnover

ERBE RELAUNCH 2018

The family-owned company Becker Solingen keeps its finger on the pulse. In the recent history of the company of the premium brand Erbe, which stands for daily care in the field of manicure, pedicure, cosmetics and shaving, a comprehensive facelift has been carried out. Thanks to its modern and customer-oriented appearance, this opens up intelligent solutions for retailers to increase their turnover.


Focus on the customer
Not only the new exclusive packaging design in elegant black, combined with red highlights, creates an eye-catching appearance – the revised, multi-language product information also contributes to a refined, valuable and informative presentation of the products. The entire manicure and pedicure range consisting of nail, skin and combination scissors, pliers, tweezers, files, planes and much more is presented in transparent blister packs that offer the best view of Solingen‘s quality products. The optimised packaging sizes create a clear structure on the sales shelf. Furthermore, easy-to-read, understandable product descriptions and pictograms make product selection easier.



Targeted staging of products for
demanding requirements

The new brand image with an updated product range and revised packagings and sales aids goes hand in hand with additional sales promotion, e.g. using decorative materials or elegant shop shelf systems.
Furthermore, new placement solutions such as wall systems, displays and floor displays are available to the retail partners. Additional turnover is also generated by exclusive manicure cases made of high-quality leathers and luxurious shaving accessories, which are now also available in attractive, elegant black gift packagings with a stylish inlay.


In-house production
with a high quality standard

The steel goods are now produced with the help of state-of-the-art automation technology, robot support and an experienced master craftsman from Solingen. Important working steps, such as the „finishing touch“, may still only be carried out by competent skilled workers in order to achieve the desired quality. Each product is tested separately before leaving the production halls. In addition, the company is certified according to DIN EN ISO 9001 and IFS. Strict controls of the production processes and logistics procedures guarantee the high quality of the products and ensure reliable, punctual deliveries – even in large quantities.

Environmental protection is not neglected by Becker Solingen either – just the opposite in fact. The production systems are equipped with state-of-the-art exhaust air systems and a treatment plant for consumption water for reuse. Hardly any waste is generated during production and the sludge and plastic residues produced in electroplating are almost completely recycled. The company received the Ethical Style Award for this.

Exhibitor Data Sheet