BEAUTY INTERNATIONAL continues success story

BEAUTY INTERNATIONAL DÜSSELDORF drew to a close on Sunday, continuing its success story and topping its 25th jubilee event with a clearly successful trade fair. 1,200 exhibitors and brands from 25 countries participated, representing an unprecedented level of company participation in this leading trade fair for cosmetic service providers.
Summing up, Managing Director Joachim Schaefer said: “For 25 years, BEAUTY INTERNATIONAL has been the major meeting point for professional cosmetics service providers. Again this year, 50,100 trade visitors from 46 countries underlined its importance for further training, innovation and information on latest trends”.

Dr. Christian Rimpler, President of the registered association of cosmetics preparations and equipment makers (VKPG), stated that BEAUTY INTERNATIONAL’s concept showed the sector how to proceed: “Numerous cosmetics fairs the world over continue in the trails of BEAUTY INTERNATIONAL. Its subdivision and clear segmentation plus an excellent trade programme for trade visitors are the features that make for a trade fair’s success“. Mr Rimpler added that that fresh impetus was perceptible at BEAUTY INTERNATIONAL this year: “People invest and take a look at new products. New treatments and products meet with a clear interest. We had great talks with other specialists”.

Exhibitors from the other three specialist areas also shared his positive view. Ms. Mechthild Geismann, Vice-President of the central German association of podologists and foot care specialists (ZFD), said that her branch of experts was very much interested in advice offered as well as products and the programme for specialists: “The talks presented at the Meeting Point Foot were followed by many visitors and our consultations were taken up for a variety of subjects”. She continued that there was great demand for good podologists at present. This group of experts clearly felt the greater emphasis on preventive care as part of the health care system.

BEAUTY INTERNATIONAL considers itself to be a platform of innovation. It therefore feels responsible for taking up topical concerns of the sector and to launch new trends. This year, amongst others, this included its Wellness “Green Spa“ exhibition. Lutz Hertel, the Chairman of Germany’s Wellness Association, which contributed to the concept of this special presentation, added: “There was a tremendous echo. I am truly happy that so many people take a knowledgeable interest in this topic, some of them asking for quite some detailed information. Something like that was not to be foreseen. But it underlines that we launched this initiative at the right point in time”. This interest was shared by operators of small beauty centres, as well as operators of large spas and hotels. Over and above, the exhibition had been attended by VIP visitors from other countries with much targeted interest in the latest trends of the spa and wellness sectors. This showed that BEAUTY INTERNATIONAL was no longer a pure podology, pedicure and manicure fair, but that its reputation had grown into that of a wellness exhibition event, Mr. Hertel feels. This was underlined by numerous visitors attending the specialist programme at the Wellness Centre and the SPA BUSINESS LOUNGE, as well as the wellness therapy centres. The latter had gained additional attraction by including the Thai WATPO massage training facility this year.
Altogether some 10,000 trade visitors benefited from the varied programme offered as part of BEAUTY INTERNATIONAL DÜSSELDORF, attending workshops and listening to papers for further training. BEAUTY INTERNATIONAL also offers championships and award-presentation ceremonies. A total of 103 candidates from 25 countries had turned up for the German and international make-up championships as well as the national and international nail-design championships in the gel and powder liquid categories.

Next year’s BEAUTY INTERNATIONAL DÜSSELDORF will be held from March 18 to 20 (Friday till Sunday) 2011.