BEAUTY INTERNATIONAL DÜSSELDORF 2011: More Room for Business and Comfort

For cosmetics, manicure, pedicure and wellness professionals the weekend of 18 to 20 March 2011 is a “must-go” fixture: At BEAUTY INTERNATIONAL DÜSSELDORF, the leading trade fair for cosmetic service providers, 1,250 exhibitor and brands will be providing an overview of the professional cosmetics market for three days.

Just under 50,000 experts are expected to gather information on products, trends and services, to place orders and take part in the extensive continuous education programme. The practice-driven expert programme includes more than 100 events including such sector highlights as the National and International Make-up and Nail Championships as well as various award presentation ceremonies.

BEAUTY INTERNATIONAL 2011 will also occupy Hall 13 of the Düsseldorf Exhibition Centre in addition to Halls 9 to 12. This means it offers approximately 66,000 square metres in total spread over five halls and, hence, more room for business and comfort maintaining its generous space allocation and high-end atmosphere despite the heavy demand. The hall layout of BEAUTY INTERNATIONAL DÜSSELDORF is geared entirely to the needs of visitors, clear segmentation makes for rapid orientation: Hall 9 houses the Foot and Wellness expert areas and Hall 10 the Cosmetics “exclusive order” Area with the Meeting Point. Following on from this in Hall 11 is the Cosmetics cash & carry area, plus services, fittings and accessories. Half of Hall 11 and all of Hall 12 are dedicated to the Nail segment while Hall 13 is home to Salon Accessories. Atmosphere, layout and the professional quality of ranges in conjunction with the strict trade visitor registration evidence the professionalism and high aspirations of BEAUTY INTERNATIONAL.

BEAUTY Experience for all the Senses
BEAUTY INTERNATIONAL DÜSSELDORF 2011 appeals to all the senses. A unique Fragrance Lounge in Hall 10 allows trade visitors to enter a walk-in scent experience and to smell, see and hear perfumes. This is made possible by an installation involving visual and acoustic animations by perfumer Georg Ortner. The sense of touch is addressed by the Sensory Trail for your feet set up in the Foot area. And the exclusive Tea Lounge invites visitors to relax over a cup of tea.

From Neo-Nature to Medical Beauty – the Latest for Cosmetics
There are many facets to the beauty theme today. Cosmetics research breaks ever-new ground and the markets of health, beauty care, medicine and exercise are increasingly dovetailing. As a result, the cosmetics market now covers the complete spectrum of natural cosmetics and organic products through alternative and complementary treatments not forgetting cosmeceuticals, doctor brands, nutricosmetics and medical beauty. The Workshops in Hall 10 chaired by Professor Dr. Michael Schmidt, who has acted as a professional expert and presenter of the Workshops at BEAUTY INTERNATIONAL DÜSSELDORF for many years now, will pick up on these trends. Featuring unbiased information from science and industry they provide an overview of the latest developments in cosmetics.

The ranges exhibited in the Cosmetics segment boast 600 suppliers and brands for preparative and decorative cosmetics and cosmetics apparatus ranging from products for demanding skin in need of regeneration and innovative skin cleansers, to natural cosmetics and trendy make-up products not forgetting new developments in treatment couches and methods.

The central event forum for the Cosmetics area is the Meeting Point in Hall 10. Here exhibitors will be showcasing their innovations and trends. Current sector-specific issues are addressed in panel discussions. Special highlights of the expert programme are the German and International Make-up Championships themed “Purely Nature” and “Tropical Dreams”. Participants will come from 15 countries. Other highlights include the presentation of the awards "Golden Mask for Make-Up Artists" and "A Life of Beauty".

Extensive Ranges for Nail Designers
Over the past few years more and more ranges have been added for nail designers. Thanks to their new placement in Halls 11 and 12 the nail designers at BEAUTY INTERNATIONAL will now provide a complete overview of this sector in a coherent area with easy-to-understand segmentation. 170 international exhibitors and brands will be presenting the latest trends, new working techniques and products as well as hand and nail care concepts. The complete spectrum of this industry will be on show: gel, airbrush and nail art, care systems for natural nails and UV hardening lamps for artificial nails, to name but a few. The newly designed Meeting Point Nail remains the central continuous education forum for the industry while at the same time serving as a venue for the National and International Nail Championships in the Categories Gel & Powder/Liquid involving participants from 25 countries. The heats for the National Championship at BEAUTY INTERNATIONAL will be held concurrently with the National Contest for Young Talents at the Düsseldorf Chamber of Crafts on 8 and 9 January 2011.

Further Training for Podologists: Hands-On Topics
BEAUTY INTERNATIONAL DÜSSELDORF is also a key communication and further training forum for podology and pedicure. In this field 115 exhibitors will be participating with extensive ranges for podological practices and pedicure presenting care products, technical fittings, practice furnishings and hygiene articles. Offering the scientific programme at the Meeting Point Foot, the Central Association of German Podologists and Pedicurists (ZFD) (as a partner of Messe Düsseldorf and headed by its Vice President Mechtild Geismann) focalises hands-on continuous education courses. In 2011 one focal theme will be deformations of the forefoot such as hallux valgus, hallux rigidus or splayfoot. A number of experts will shed some light on this topic by presenting various talks from the both medical and foot care perspectives. Subjects here include aesthetic foot surgery, pressure relief and orthotic technologies for toe deformities. With the Sensory Trail for Feet the Foot Area will be extended to include another highlight for BEAUTY INTERNATIONAL 2011.

Authentic Spa – Natural, Authentic, Credible
The Wellness segment at BEAUTY INTERNATIONAL will be represented by 95 exhibitors and brands. It offers a summary of current trends and applications as well as therapy and cubicle technology in the Wellness and Spa fields and boasts a particularly elaborate Special Show, the Treatment Spheres Wellness and other presentation and lecture areas. For the Wellness Area Messe Düsseldorf has collaborated for many years now with the German Wellness Association which is also in charge of the Special Show Wellness. In 2011 it comes under the heading of “Authentic Spa”, a business model based on a clear focal theme and the consistent implementation of this central theme in both furnishing and fitting. Authentic Spa promotes identification with regional specialities and develops services feeding on the natural resources of that region. The Special Show will present this Authentic Spa concept by way of three examples: herbs, honey and wine. It offers inspirations for a professionally themed and staged setting. The themes of the Special Show are also echoed in the expert programme presented at the Meeting Point Wellness where lectures will revolve around “vino-wellness” treatments or honey massages. In charge of the programme at the Meeting Point Wellness is Angelika Baur-Schermbach, Head of the Spa & Beauty Unit at the German Wellness Association; she views establishing and communicating quality standards in the industry as one of her prime tasks. This is why marketing and advertising for Spa outfits and success through quality will also feature as topics.

One-on-one consulting for Spa operators on architectural and operational questions will be offered by the SPA BUSINESS LOUNGE managed by the renowned Wellness expert Spa consultant Sylvia Glückert.

Services rendered by BEAUTY INTERNATIONAL
BEAUTY INTERNATIONAL DÜSSELDORF offers its visitors a comprehensive service package. The “Messejournal” trade fair journal featuring the complete list of exhibitors, hall maps and programme is available free of charge on site. Other complimentary services include on-site child-minding (from age 3), cloakroom and luggage storage as well as the use of public transport operated by the VRR and VRS transport authorities (with a valid admission ticket). On top of this, there are bargain rates available for rail trips on German railways from € 109 as well as package tours that include both trade fair admission and hotel accommodation from € 99.

Registration and Opening Hours
Admission to BEAUTY INTERNATIONAL DÜSSELDORF is restricted exclusively to trade visitors who can register beforehand. Registered trade visitors will automatically receive their personal Check-in-Cards in early January 2011. With this Check-in-Card admission tickets can either be ordered beforehand or purchased at the ticket counters. 1-day tickets cost € 30, 2-day tickets € 45. BEAUTY INTERNATIONAL DÜSSELDORF is open from Friday, 18 to Sunday, 20 March 2011 from 9.00 am to 6.00 pm daily. For further information go to www.beauty.de or call the BEAUTY hotline on +49 (0)211 4560 7602.