BEAUTY INTERNATIONAL 2004 Düsseldorf: Brilliant Close to the Fair and Encouraging Signs for the Sector

Press Department BEAUTY INTERNATIONAL 2004:Claudia Scheirle, Phone: +49-211-4560-998, Fax: +49-211-4560-8548

The cosmetics sector is almost “wrinkle-free”: BEAUTY INTERNATIONAL 2004 Düsseldorf from Friday, 19 to Sunday, 21 March showed this sector to be in excellent shape. According to a survey exhibitors were more than satisfied with the outcome of the 3-day event. In excess of 50,000 international visitors from 29 nations (among them South Africa, Saudi Arabia and states in South America) came to Düsseldorf to gather information on trends and innovations in the cosmetics service industry and to do business; and visitors found more than sufficient exhibitors to talk to since Halls 14 to 17 boasted 1,000 international exhibitors and brands from the cosmetics, pedicure, solar segments as well as wellness – a line-up of ranges that is unique and unrivalled worldwide.

The colour trends at BEAUTY INTERNATIONAL 2004 Düsseldorf: Foundation make-up in pastel shades, soft lip gloss, discreet rouge and, above all, the comeback of eye shadow! Several exhibitors stated that care cosmetics are also playing an increasingly important role. “The anti-aging theme will be here to stay for a long time and people increasingly take to high-quality products for facial and body care attaching greatest importance to competent counselling,” said Sabine Tschiersch of BABOR adding that visitors had taken great interest in unusual booth concepts and treatment methods. She emphasised that: “BEAUTY INTERNATIONAL Düsseldorf is an excellent opportunity to deal intensely with trade visitors; which is why the event is not purely a distribution event but, above all, a meeting point for communication.”

Peter Troska (Trosani), who presented the “21 Years of Nail Design” with co-presenter Hans Paulig (MAHA) at BEAUTY INTERNATIONAL, also voiced his satisfaction and rated the quality of visitors as very high. “Visitors come with targeted questions and requests to see us and they look for in-depth advice,” he confirmed.
Jobst-Peter Gerlach von Waldthausen, General Manager of Eduard Gerlach, also enthused about the high-calibre of trade visitors. “The questions raised by visitors were more profound and there is obviously an incredibly high demand for information,” he reported. Due to the exhibitors represented and the agenda of technical talks presented at the Foot Meeting Point (Treffpunkt Fuss) BEAUTY INTERNATIONAL is one of the key events for the foot care segment. According to Gerlach von Waldthausen “BEAUTY INTERNATIONAL Düsseldorf is the most useful fair in Germany; we rate it very highly.”
A very similar opinion was voiced by Thomas Hoppstock of the Association of Self-Employed Podiatrists. “BEAUTY INTERNATIONAL Düsseldorf brings together the “top decision-makers in the sector,” said Hoppstock adding that the programme of technical talks was “well-balanced and good as per usual”. Thomas Neubourg of Allpresan praised the high proportion of foreign visitors to the fair. “We have met many new customers over these three days, many of them from abroad and more than in 2003.” Neubourg rated the extremely high percentage of trade visitors as a very positive and important indicator.

With the line-up of exhibitors and the technical talks presented at the sector meeting points for Podology, Sun + Wellness and Nail BEAUTY INTERNATIONAL Düsseldorf once again confirmed its position as the No. 1 event in the industry. “Our conceptual approach forms the basis for a successful event, also in 2005,” commented Wilhelm Niedergöker, CEO of the Düsseldorf Trade Fair Company adding that the focus on service cosmetics made the Düsseldorf trade fair a unique event.

Another good new choice opted for by the organisers of BEAUTY INTERNATIONAL was a contest organised by Messe Düsseldorf in cooperation with the College of Architecture of the Düsseldorf University for Applied Sciences. The contest was designed to demonstrate how a conventional “beauty parlour” can be converted into an attractive wellness studio. The winning model “EVE” proposed by the two Düsseldorf students Weroniky Rybacka and Mareike Wellers convinced the jury and this is why a 1:1 scale wellness studio model was put up at the fair for the first time. The 80 m² studio encompassed various treatments, a relaxation room as well as a reception area and sanitary facilities.

Other highlights of this trade fair were the German and International Make-Up Championships as well as the International Nail Championship. A total of 26 make-up artists from 15 countries, including the USA, Russia, Norway and Switzerland, proved their skills and masterly embellished their models’ faces in tune with the themes “Folklore Mix” and “Film Festival”. Furthermore, 32 nail designers from 20 nations (including Vietnam, USA, Canada, Spain, Iceland and Kazakhstan) came to Düsseldorf to create the perfect nails and have their skills judged by a panel of experts. BEAUTY INTERNATIONAL Project Manager Helmut Winkler stressed: “There is no other fair where you could meet as many international make-up artists and nail designers as here in Düsseldorf.” Likewise, the presentation of the “Beauty Award: A Life of Beauty” is a special feature at the Düsseldorf trade fair. Since 2001 this prize has been awarded to honour personalities who have devoted their lives to cosmetics and are considered driving forces in the sector. This year the award with prize money of EUR 2,500 went to the 85-year old cosmetician Helen Pietrulla-König from Heidelberg.

Concurrently with BEAUTY INTERNATIONAL 2004 the cos made trade fair was held in Hall 13. Here 41 international exhibitors covering the segments of cosmetics production, raw materials, packaging and services met. More than 800 trade visitors visited the cos made trade fair to see the ranges on display there.

The next BEAUTY INTERNATIONAL Düsseldorf will be held from Friday, 4 to Sunday, 6 March 2005.