10/19/2004

New event at the Düsseldorf exhibition centre: Trade fair TOP HAIR INTERNATIONAL launched in spring 2005

Vertragsunterzeichnung

Messe Düsseldorf GmbH

Everything for professional hairdressers offered concurrently with BEAUTY INTERNATIONAL

The exhibition location Düsseldorf adds an attractive event to its portfolio: concurrently with BEAUTY INTERNATIONAL, the world's largest trade fair for professional cosmetics, TOP HAIR INTERNATIONAL, the trade fair for skilled hairdressers and barbers will be held for the first time in March 2005. On 8 October Messe Düsseldorf and TOP HAIR INTERNATIONAL GmbH agreed on a long-term cooperation with the aim of establishing the leading hairstyling fair with an accompanying congress programme in Düsseldorf.

Both partners in this cooperation contribute longstanding experience: Messe Düsseldorf, one of the world's leading locations for trade fairs, organises BEAUTY INTERNATIONAL i.e. the No. 1 fair for professional cosmetic services on the European market. TOP HAIR INTERNATIONAL GmbH is headquartered in Munich and has acquired cross-country competence as the publisher of Europe's most important trade magazine for professional hairdressers and barbers. According to Adolf Wilms, General Manager of TOP HAIR INTERNATIONAL, "skilled hairdressers and barbers and the hairstyling market need innovations. And Europe's No. 1 hairdressing market should also be home to the No. 1 exhibition. The cooperation with Messe Düsseldorf allows TOP HAIR INTERNATIONAL to implement this forward-looking concept for a customer-driven trade fair in concert with a strong partner.”

Wilhelm Niedergöker, General Manager of Messe Düsseldorf GmbH, adds: "The new hairdressing trade fair is a perfect fit for our lifestyle-exhibition competence - fashion, footwear, cosmetics. Here we can leverage synergies on a national and international level. Düsseldorf offers second-to-none opportunities since 50% of all European hairdressing salons are located within a 500 km radius.”

The organisers are convinced that BEAUTY INTERNATIONAL and TOP HAIR INTERNATIONAL held jointly at the Düsseldorf premises hold an excellent potential for growth and will occupy a leading position in Europe in the long term.

On 6 March 2005 TOP HAIR INTERNATIONAL will kick off with the TREND & FASHION DAY featuring shows, workshops, a congress and trade exhibition. Over 6,000 visitors are expected to attend.

October 2004

Contact partners for journalists at Messe Düsseldorf GmbH:
Press & PR for TOP HAIR INTERNATIONAL 2005
Claudia Bell/Claudia Hackbeil
Tel.: +49-211/45 60-998/-994
Fax: +49-211/45 60-8548
BellC@messe-duesseldorf.de
HackbeilC@messe-duesseldorf.de

Contact partners for journalists at TOP HAIR INTERNATIONAL GmbH:
Rolf Wilms/Dr. Rebecca Kandler
Tel.: +49-89/55 135-250/-252
Fax: +49-89/55 135-111
rolf.wilms@tophair.de
rebecca.kandler@tophair.de

More information regarding the event can be found soon on www.top-hair-international.com

Photos showing the signing of the agreement can be provided upon request.