02/26/2005

Messe Düsseldorf China Ltd. organises BEAUTY fair in Beijing

August will see Messe Düsseldorf China Ltd., a subsidiary of the local exhibition organiser, hold the "China International Hairdressing & Beauty” fair for the first time in cooperation with the China Hairdressing & Beauty Association in Beijing. The fair with approx. 200 exhibitors (30 % of these from abroad) is thought to be the most important event for the cosmetics and hairdressing sector and the showpiece among fashion events.
Having this event managed by Messe Düsseldorf China Ltd., organisers expect to see a positive thrust for the industry on the one hand. On the other, the organisers are also positive in view of attendance, all the more as Chinese citizens take an avid interest in quality products from European cosmetics manufacturers.
Beijing is home to 3,000 beauty parlours and a further 25,000 beauty salons are situated within a radius of 200 kilometres. The first event under the new management - all in all the 11th edition of China International Hairdressing & Beauty - will be held from 12 to 15 August 2005. The ranges on display will include body-care products, make-up, fragrances, hair care and nail-design products.

Messe Düsseldorf China Ltd. already operates representations in Beijing, Shanghai, Guangzhou, Chongqing and Shenyang.

Contact Partner for Journalists:
China Hairdressing & Beauty Association
E-mail: zl@chba.com.cn

Messe Düsseldorf China Ltd.
Ms Milly Dai
E-mail: milly@mdc.com.cn