55,000 Trade Visitors came to the Sector’s Leading Fair
Beauty is always in demand – as proven by BEAUTY DÜSSELDORF which just closed on Sunday. This Leading International Trade Fair for Cosmetics, Foot, Nail, Wellness and Spa delighted exhibitors and visitors alike, thereby confirming its leading position as a trend forum in this sector. Over three days a total of 1,500 exhibitors and brands presented themselves in four halls of the Düsseldorf Exhibition Centre. “BEAUTY DÜSSELDORF has firmly established itself as the leading event in service cosmetics. This is not least due to Düsseldorf’s comprehensive training and further training programme with a depth and variety offered nowhere else. This line-up once again convinced 55,000 visitors,” said Joachim Schäfer, Managing Director at Messe Düsseldorf GmbH.
Over 130 contributions to the specialist programme focusing on cosmetics, nail, foot, wellness and spa as well as a wide range of innovations and trends made for satisfied faces among both visitors and exhibitors alike. The supporting programme with the National and International Make-Up Championships as well as numerous award ceremonies rounded off the range. “We are proud that BEAUTY DÜSSELDORF, together with its partners, is reacting to the current developments and requirements of the market. An example of this is the new Medical SkinCare Congress in Düsseldorf prompted by increasing consumer interest in modern anti-aging treatments,” said the delighted Director Helmut Winkler. CCD Ost Congress Centre hosted 250 visitors who discussed with top-notch sectoral experts and speakers about scientific trend themes from aesthetic dermatology and cosmetology.
75% of visitors in Düsseldorf are self-employed, 45% rate the current economic situation within their company as good and 74% stated in the visitor survey that they were interested in the specialist programme.
The importance of BEAUTY DÜSSELDORF as a leading fair was underlined by exhibitors from all segments who summed up with satisfaction the good conversations they had and the contacts they made on the three days of the event.
Commenting on this, for instance, Dr. Christian Rimpler, First Chairman of the association Cosmetic Professional e.V. said: “VCP members are satisfied. The expertise of visitors is excellent, our customers are looking to the future with optimism and are demonstrating the necessary readiness to invest. BEAUTY DÜSSELDORF is a high-quality fair once again this year.”
Mechtild Geismann, President of the German Association of Podiatry (Deutscher Verband für Podologie e.V. – ZFD), also draws a positive conclusion: “For the ZFD, as Germany’s key professional organisation for podiatrists, BEAUTY DÜSSELDORF has long since become an indispensable date in the calendar – and this year we are again very satisfied! Our stand, the supporting programme at Treffpunkt Fuß (Meeting Point Foot) and the special show “Hauptsache Hautschutz” (Skin Matters) were all very well attended. We held good conversations and enlisted numerous new association members. A key focal point in 2016 was the Podiatry Training Centre (Ausbildungszentrum Podologie). Here many cosmeticians and chiropodists gathered information on podiatry training and career prospects.”
Voicing very special praise here about the Wellness exhibition area was Lutz Hertel, Chairman of the German Wellness Association: “With its design and atmosphere Spa und Wellness once again formed a highlight in the entire trade fair. I am delighted that all our partner companies are very satisfied.” Visitors showed enthusiastic interest in the “Nature & Spa” special show. Also going down very well was the specialist programme at Meeting Point Wellness as well as the range in the SPA BUSINESS LOUNGE that offered individual advice, specialist lectures and panel discussions for spa specialists. Voted 2016 Spa Manager of the Year was Johannes Mikenda from Schloss Elmau Luxury Spa Resort in Krün.
The next BEAUTY DÜSSELDORF will be held from Friday, 31 March to Sunday, 2 April 2017. Running in parallel with this is TOP HAIR DÜSSELDORF Saturday, 1 to Sunday, 2 April 2017.as well as the make-up artist design show from Saturday, 1 to Sunday, 2 April 2017.