03/20/2011

Cosmetic Industry delighted with BEAUTY INTERNATIONAL DÜSSELDORF

Exhibitors and visitors to BEAUTY INTERNATIONAL DÜSSELDORF closing on Sunday were once again delighted by this leading fair for professional cosmetics. Over 100 specialist events on the four focal points Cosmetics, Nail, Foot and Wellness were on offer to trade visitors and BEAUTY INTERNATIONAL with its 1,250 exhibitors and brands from 25 countries provided the most comprehensive range for cosmetics service providers. Also receiving particular praise was the fair’s spacious setting and successful high-quality design. “The sector appreciates BEAUTY INTERNATIONAL DÜSSELDORF as the most important trend forum and platform for innovations and further training. A total of 49,700 trade visitors came from 45 countries to gather information and place orders,” explained Joachim Schäfer, Managing Director at Messe Düsseldorf GmbH. Director Helmut Winkler added: “We are proud of BEAUTY INTERNATIONAL’s leading role and continue to consistently develop the fair further with new offerings like the Fragrance Lounge, a Sensory Trail model in the Foot segment and the SPA BUSINESS LOUNGE initiated last year.”

The importance of BEAUTY INTERNATIONAL as a leading fair was underlined by exhibitors from all four areas at BEAUTY INTERNATIONAL after drawing satisfactory conclusions following three days of good conversations and contacts. For instance, Dr. Christian Rimpler, First Chairman of the Cosmetic Professional e.V. association said: “Düsseldorf is always a good indicator of the year ahead. If the mood is good in Düsseldorf then the year will be good. We hold very good talks here: the specialist expertise of trade visitors is excellent and our customers are looking to the future with optimism and are ready to invest.”

Mechtild Geismann, Vice President of the Central Association of German Podologists and Pedicurists (ZFD) said that also for the specialist foot segment there is no other fair of this size in Germany. “For us BEAUTY INTERNATIONAL alongside our own event is the most important fair. It is well known in the sector that the ZFD provides independent advice here so visitors come to us specifically with their questions. We are very satisfied with the interest and enquiries made at the stand.”

In the Wellness segment the increased interest from abroad showed that BEAUTY INTERNATIONAL has made a name for itself as a leading event in the spa and wellness segments, said Lutz Hertel, President of the German Wellness Association. “Trade visitors even came here from Thailand, Russia and Poland seeking collaboration with the association and contacts on the German market coming to this fair specifically because they know they can find the best quality partners here,” said Hertel. Furthermore, he said, visitors were really delighted with the “Authentic Spa” Special Show in the Wellness segment as well as with the transparent and inviting design. Also going down very well was the range in the SPA BUSINESS LOUNGE offering individual advice, specialist lectures and panel discussions for spa staff.

Some 10,000 trade visitors used the lectures and workshops in the supporting programme at BEAUTY INTERNATIONAL DÜSSELDORF for further training. Championships and award ceremonies are also held as part of BEAUTY INTERNATIONAL. A total of 110 candidates from 33 countries measured up their skills in Düsseldorf in the German and International Make-Up Championships and in the National and International Nail Championships (in the Gel and Powder Liquid categories).

The next BEAUTY INTERNATIONAL DÜSSELDORF will be held from Friday to Sunday, 9 to 11 March 2012.