19.03.2006

BEAUTY INTERNATIONAL DÜSSELDORF 2006: Perfect Start for Spring in the Cosmetics Industry

The trade fair BEAUTY INTERNATIONAL has really "cleared out the pores”, once again confirming its position as the sector's foremost event. Exhibitors and over 50,000 trade visitors from 23 countries (including Indonesia, Pakistan and Eastern Europe) were extremely satisfied with the outcome of the event held on the third weekend of March. Commenting on the 3-day event President & CEO of the Messe, Werner M. Dornscheidt, was very upbeat: "Both the number and the quality of visitors by far exceeded our expectations.” The fact that two thirds of visitors regularly attended the event was an unmistakeable indicator underscoring the importance of the exhibition hub Düsseldorf as a lifestyle metropolis.
According to a survey polling visitors, 71 % already placed orders at the trade fair or intend to order after the exhibition; 77 % stated that BEAUTY INTERNATIONAL was their most important event for gathering information on trends and innovations. "BEAUTY INTERNATIONAL marks a successful departure into the spring of the cosmetics industry," said Project Manager Helmut Winkler and added that this trade fair served as a trendsetter in many areas of professional cosmetics. "This event gives the entire industry an enormous boost.” Workshops are of paramount importance in this: 44 % of visitors showed avid interest in the agenda of technical talks.
Generously laid out wellness oases, exquisite design and high-quality stands were characteristic features of exhibition halls 9 to 12. At the world's largest trade fair for cosmetic professionals visitors were able to source information on all trends and innovations in the cosmetics, manicure, pedicure and wellness sectors from 1,029 exhibitors and brands. The "colour trends" of BEAUTY INTERNATIONAL DÜSSELDORF 2006 featured harmonious, light natural and sandy tones combined with darker nuances such as olive, brown and slate.
Alongside the mega-theme "wellness” preventive health care through cosmetics was centre stage. Prof. Michael Schmidt, Technical Director of the Workshops, stressed: "This topic is becoming more and more important, especially for cosmeticians". All in all, 10,000 visitors participated in the workshops and seminars.
The special exhibition area "Day Spa/Sinneswelten Wellness" (Wellness - Worlds for the Senses), designed in cooperation with the German Wellness Association, went down very well. Representing the German Wellness Association, Lutz Hertel confirmed: "The 10 treatment booths and the talks presented at the Treffpunkt/Meeting Point were received very well.” Visitors came to the fair well prepared with very targeted questions.
Particularly noticeable was the high-quality attendance found in all areas of the fair this year. "The quality of visitors is enormously high. The concept of applying stricter admission controls has really paid off,” said Hans Paulig of MAHA. Ileana Schnell/American Nails shared his view: "BEAUTY INTERNATIONAL is ideal and a first-rate event in every aspect." Like many other exhibitors Sylvia Troska of alessandro had every reason to rejoice at the results of the fair already on the very first day. "We took three times as many orders as in the previous years.”
This means, comments by exhibitors were positive across the board. One statement summed up the recurring theme of the event: things are picking up again, business is gaining new momentum. "Our eighth BEAUTY INTERNATIONAL was very lively and dynamic; we feel a lot of movement in the market, we're on the way up again,” said Christine Berliner of Clarins. That the propensity and ability to invest had strongly increased was also confirmed by Rudolf Weyergans (Fa. Weyergans): "There is a trend towards treatments showing measurable results; many of our visitors come from the hotel sector and hotels are investing strongly in prevention." Ruth Heinen-Schütz (Fa. Cosmomed): "This BEAUTY was strikingly better than previous ones. The inclination to buy has risen and we felt a strong interest in new investment."
This view was also shared by Sammy Gharieni of Gharieni: "There is potential.” He went on to say that the quality of visitors had been very high and the visitor turn-out had also been satisfactory. Jobst-Peter Gerlach-von Waldthausen of Gehwohl echoed this saying: "The fair is a winner in every way. Düsseldorf remains highly attractive for us as a market place."
Martin La Fontaine, President of the Association of Cosmetic Preparations and Appliance Manufacturers (VKPG), was delighted with the innovation gallery boasting 24 product premieres. "Visitors to the gallery came to us afterwards to enquire about specific products exhibited there.” The President also had high praise for the Wellness area. "The whole area is designed with an even more exclusive and high-quality feel than last year."
Classy fabrics, fancy make-up, exquisite chic and relaxed lifestyle: these were also the themes for the championships held at BEAUTY INTERNATIONAL. A total of 92 candidates from 30 nations competed with each other in Düsseldorf displaying their skills in the German Make-up Championship with the theme "Brit Chic" (1st Prize going to Oliver Hänisch from Berlin), the International Make-up Championship/Theme "Safari Lodge" (also going to Oliver Hänisch), the National Nail Championship (1st prize in the gel nails category: Nicole Kalchschmid and in the Powder Liquid category: Sabrina Siebert) as well as the International Nail Championship (winners not yet announced at time of going to press). Their skills were assessed by the expert jury.
This year saw the debut of a very special prize: for the first time the Berlin-based company Kryolan and Messe Düsseldorf GmbH jointly awarded the "Golden Mask for Make-Up Artists". This award was set up to honour one make-up artist a year for their creativity and contribution to the image of the profession. The winner 2006 is the Hamburg make-up artist Ulrike Schütze and her laudatory speech was presented by make-up artist start Horst Kirchberger from Munich.
A longer tradition, however, is the "Beauty Award: A Life of Beauty", which has been presented since 2001 and was designed to honour personalities who have devoted their lives to cosmetics and are considered drivers of this industry. The winner in 2006 is the Chairwoman of the Supervisory Board of Dr. BABOR Cosmetics/Aachen, Jutta Kleine-Tebbe. She donated the prize money of Euro 2,500 to young musicians in North Rhine-Westphalia with the aim of promoting fresh talents.

The next BEAUTY INTERNATIONAL DÜSSELDORF will be held in March 2007.